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US-based service - Your data may be subject to US CLOUD Act and accessed by US authorities

Hotjar logo

Hotjar

🇺🇸US Company

by Contentsquare

Hotjar is a web analytics tool developed by Contentsquare, based in the United States, designed to help businesses understand user behavior on their websites. It provides a suite of features that allow companies to track user interactions and gather feedback to improve website performance. Key features include heatmaps that visualize user clicks, taps, and scrolling behavior, and session recordings that capture real-time user interactions for analysis. Additionally, Hotjar offers feedback polls and surveys to collect user insights and measure customer satisfaction. Conversion funnels help identify where users drop off during the purchase process, while user segmentation allows for targeted analysis of specific user groups. Hotjar integrates with popular analytics tools and offers data export options for comprehensive reporting. The target audience for Hotjar includes website owners, digital marketers, UX designers, and product managers who seek to optimize user experience and increase conversion rates. It is important to note that Hotjar stores user data in the United States, making it subject to US data laws such as the CLOUD Act and FISA 702. Hotjar operates on a subscription-based pricing model, offering various plans based on the level of features and usage required.

EU Alternatives to Hotjar

4 privacy-focused, GDPR-compliant alternatives

Mouseflow logo

Mouseflow

🇩🇰

by Mouseflow

Mouseflow is a comprehensive web analytics service based in Denmark, designed to provide businesses with deep insights into user behavior on their websites. It allows users to track and analyze visitor interactions through features like session replay, heatmaps, and conversion funnels. These tools help businesses understand how visitors navigate their sites, identify potential issues, and optimize user experience. Key features of Mouseflow include session recordings, which capture every click and scroll, and heatmaps that visualize user engagement on different parts of a webpage. Additionally, Mouseflow offers funnel analysis to track conversion paths and form analytics to identify where users drop off during form submissions. The platform is particularly beneficial for marketers, UX designers, and website owners looking to enhance their site's performance and user engagement. Mouseflow stands out with its commitment to privacy and security, being EU-hosted and fully compliant with GDPR regulations, ensuring data sovereignty and protection for European businesses. While specific pricing details are not mentioned, Mouseflow typically offers tiered pricing based on the volume of sessions recorded, making it scalable for businesses of all sizes.

EU-hostedEU-BasedISO 27001GDPR Compliant
freemiumMigration:2-4 hours

Why switch?

  • Mouseflow is ISO 27001 certified for data security.
  • GDPR compliance with EU-hosted servers ensures data protection.
  • Mouseflow offers detailed heatmaps with click, scroll, and movement data.

Consider

  • Migration from Hotjar may require data reconfiguration.
  • Mouseflow lacks direct survey and poll features.
Matomo logo

Matomo

🇪🇺

Matomo is a comprehensive web analytics platform that empowers businesses to gain insights into their website traffic and user behavior. As an open-source, self-hosted solution, Matomo offers users complete control over their data, ensuring privacy and compliance with EU regulations. Key features include customizable dashboards, real-time data tracking, and detailed reports on visitor interactions. Unlike many analytics tools, Matomo is EU-hosted, providing a significant advantage for organizations prioritizing GDPR compliance and data sovereignty. This makes it particularly appealing to European businesses and any global entity concerned with stringent data protection standards. Matomo's pricing model is straightforward, with a free version available, allowing users to explore its capabilities without financial commitment. Its target audience includes small to medium-sized enterprises, digital marketers, and web developers who require robust analytics without compromising on data privacy. By choosing Matomo, users benefit from a reliable analytics service that respects user privacy and adheres to the highest standards of data protection.

EU-hostedISO 27001GDPR CompliantOpen SourceSelf-Hostable
freeMigration:2-4 hours

Why switch?

  • Matomo is fully GDPR compliant, ensuring EU data protection.
  • Open source allows for customization and transparency.
  • Self-hosting option offers full data control and privacy.

Consider

  • Migration from Hotjar to Matomo can be time-consuming.
  • Matomo lacks built-in session recordings like Hotjar.
OpenReplay logo

OpenReplay

🇫🇷

by OpenReplay

Open-source session replay and product analytics you can self-host for full control over data security and privacy.

SOC 2EU-BasedSOC 2 Type IIOpen SourceSelf-HostableEU-hosted
freemiumMigration:2-4 hours

Why switch?

  • Self-hosted option for full data control
  • GDPR compliance with EU-based servers
  • Open-source platform allows customization

Consider

  • Migration from Hotjar could be complex
  • Potential learning curve for new users
Pirsch logo

Pirsch

🇩🇪

by Pirsch

Pirsch is a web analytics service based in Germany, designed to provide insightful data while prioritizing user privacy. It offers a streamlined approach to tracking website performance without compromising on data protection. Key features include real-time analytics, user-friendly dashboards, and seamless integration with various platforms. Pirsch stands out with its commitment to privacy, ensuring that all data is processed and stored within the EU, adhering to GDPR regulations. This makes it an ideal choice for businesses and website owners who prioritize data sovereignty and compliance. The platform is particularly suited for small to medium-sized enterprises, digital marketers, and privacy-conscious developers seeking a reliable analytics tool. Pirsch operates on a transparent pricing model, offering scalable plans that cater to different levels of usage, ensuring flexibility and affordability. By choosing Pirsch, users benefit from a secure, privacy-focused analytics solution that respects user data and delivers actionable insights.

EU-hostedEU-BasedGDPR CompliantOpen Source
freemiumMigration:2-4 hours

Why switch?

  • Pirsch is fully GDPR compliant, ensuring data protection for EU users.
  • Data is hosted in Germany, minimizing risk of non-EU data access.
  • Pirsch offers optional end-to-end encryption for enhanced data security.

Consider

  • Missing features like heatmaps and session recordings found in Hotjar.
  • Migration may require significant data export/import efforts.

Why switch from Hotjar?

US CLOUD Act

US authorities can access your data stored by US companies, even if stored in Europe.

Privacy Concerns

US companies may collect and use your data in ways not compliant with EU standards.

EU Alternatives

EU-based services must comply with GDPR, giving you stronger privacy protections.

Other Web Analytics you might want to replace

Ready to switch to a privacy-focused alternative?

Protect your data by moving to an EU-based service. Our migration guides make switching easy.