US-based service - Your data may be subject to US CLOUD Act and accessed by US authorities
Hotjar
🇺🇸US Companyby Contentsquare
The next best thing to sitting beside someone browsing your site. See where they click, ask what they think, and learn why they drop off. Get started for free.
EU Alternatives to Hotjar
3 privacy-focused, GDPR-compliant alternatives
Mouseflow
🇪🇺Mouseflow is a comprehensive web analytics service based in Denmark, designed to provide businesses with deep insights into user behavior on their websites. It allows users to track and analyze visitor interactions through features like session replay, heatmaps, and conversion funnels. These tools help businesses understand how visitors navigate their sites, identify potential issues, and optimize user experience. Key features of Mouseflow include session recordings, which capture every click and scroll, and heatmaps that visualize user engagement on different parts of a webpage. Additionally, Mouseflow offers funnel analysis to track conversion paths and form analytics to identify where users drop off during form submissions. The platform is particularly beneficial for marketers, UX designers, and website owners looking to enhance their site's performance and user engagement. Mouseflow stands out with its commitment to privacy and security, being EU-hosted and fully compliant with GDPR regulations, ensuring data sovereignty and protection for European businesses. While specific pricing details are not mentioned, Mouseflow typically offers tiered pricing based on the volume of sessions recorded, making it scalable for businesses of all sizes.
Why switch?
- Mouseflow is designed with GDPR compliance in mind, ensuring that user data is handled in accordance with European privacy laws, which can enhance trust with EU customers.
- Mouseflow offers features like session replay, heatmaps, and form analytics, similar to Hotjar, but with additional capabilities such as funnel analysis, which can provide deeper insights into user behavior.
- As a European product, Mouseflow may have a better understanding of local market needs and user expectations, potentially leading to more relevant features and support for EU-based businesses.
Consider
- Switching to Mouseflow may involve a learning curve for your team, as the interface and reporting features could differ significantly from Hotjar, requiring time to adapt.
- There may be some feature gaps or differences in data visualization and reporting capabilities between Hotjar and Mouseflow, which could affect your current workflows and analysis processes.
Matomo
🇪🇺Matomo is a comprehensive web analytics platform that empowers businesses to gain insights into their website traffic and user behavior. As an open-source, self-hosted solution, Matomo offers users complete control over their data, ensuring privacy and compliance with EU regulations. Key features include customizable dashboards, real-time data tracking, and detailed reports on visitor interactions. Unlike many analytics tools, Matomo is EU-hosted, providing a significant advantage for organizations prioritizing GDPR compliance and data sovereignty. This makes it particularly appealing to European businesses and any global entity concerned with stringent data protection standards. Matomo's pricing model is straightforward, with a free version available, allowing users to explore its capabilities without financial commitment. Its target audience includes small to medium-sized enterprises, digital marketers, and web developers who require robust analytics without compromising on data privacy. By choosing Matomo, users benefit from a reliable analytics service that respects user privacy and adheres to the highest standards of data protection.
Why switch?
- Matomo is fully compliant with GDPR, allowing for better data protection and privacy for users in the EU, which can enhance trust and credibility with your audience.
- As an open-source solution, Matomo allows for greater customization and flexibility, enabling you to tailor the analytics to your specific needs without being locked into a proprietary system.
- Matomo can be self-hosted, giving you complete control over your data and eliminating concerns about data being stored on US servers, which may be subject to different privacy regulations.
Consider
- Switching to Matomo may require a significant migration effort, including data transfer and setting up the self-hosted environment, which could lead to downtime or data loss if not managed properly.
- Matomo may have a steeper learning curve compared to Hotjar, particularly for teams unfamiliar with self-hosting and open-source software, potentially leading to initial productivity losses.
OpenReplay
🇫🇷by OpenReplay
Open-source session replay and product analytics you can self-host for full control over data security and privacy.
Why switch?
- OpenReplay is open-source, allowing for complete customization and flexibility in how you implement session replay and analytics, which can be tailored to your specific business needs.
- Being self-hosted, OpenReplay provides full control over data security and privacy, ensuring compliance with GDPR regulations, which is crucial for businesses operating in the EU or handling EU customer data.
- OpenReplay offers a cost-effective solution for businesses looking to reduce ongoing subscription costs, as it eliminates monthly fees associated with proprietary software like Hotjar.
Consider
- Migrating from Hotjar to OpenReplay may require significant effort in terms of data migration, setup, and integration with existing systems, which could disrupt ongoing analytics processes.
- OpenReplay may have a steeper learning curve for teams unfamiliar with self-hosted solutions, requiring additional training and resources to fully utilize its features compared to the more user-friendly Hotjar interface.
Why switch from Hotjar?
US CLOUD Act
US authorities can access your data stored by US companies, even if stored in Europe.
Privacy Concerns
US companies may collect and use your data in ways not compliant with EU standards.
EU Alternatives
EU-based services must comply with GDPR, giving you stronger privacy protections.
Other Web Analytics you might want to replace
Ready to switch to a privacy-focused alternative?
Protect your data by moving to an EU-based service. Our migration guides make switching easy.
View Migration Guide