Google Analytics vs Matomo: Who Owns Your Data?
Discover how Matomo, based in the EU, offers enhanced data ownership compared to Google Analytics. Choose wisely to protect your insights.
Should You Switch to Matomo?
Enhanced privacy, open-source flexibility, and cost savings
Loss of advanced features and integrations with Google Ads
Switch if privacy is a priority; stay if advanced features are needed
At a Glance
US data laws
GDPR protected
Google Analytics
Contact
Matomo
free
Privacy & Compliance Comparison
Critical data sovereignty factors at a glance
| Criteria | Google Analytics | Matomo |
|---|---|---|
Server Location | US, EU (Google Cloud data centers) | EU |
GDPR Compliance | Partial (SCCs) | Full |
Open Source | ||
E2E Encryption | Enterprise only | Optional |
Data Portability | Full export | Full export |
CLOUD Act Notice
Google Analytics is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Matomo is not subject to US jurisdiction.
Google Analytics
🇺🇸Matomo
🇪🇺US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓GDPR compliance with EU server hosting
- ✓Open source allows code customization
- ✓Self-hosting option enhances data control
- ✓ISO 27001 certification ensures security
Things to Consider
- !Migration from Google Analytics can be complex
- !Lacks direct integration with Google Ads
- !Learning curve for new interface and features
Migration Overview
Depends on data size and complexity
Quick Steps
Create Matomo account and configure settings
Export and prepare data from Google Analytics
Import data, test integrations, and migrate users
Other alternatives to Google Analytics
Ready to make the switch?
Start using Matomo today and take control of your data privacy.