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US-based service - Your data may be subject to US CLOUD Act and accessed by US authorities

Google Analytics logo

Google Analytics

🇺🇸US Company

by Google

Google Analytics is a web analytics service provided by Google that tracks and reports website traffic. It offers real-time monitoring of user activity, allowing businesses to understand how visitors interact with their websites. Key features include customizable dashboards and reports, goal tracking and conversion analysis, and event tracking for user interactions. Additionally, it provides audience segmentation and insights, integration with Google Ads, e-commerce tracking capabilities, and multi-channel attribution modeling. The platform is primarily used by digital marketers, web developers, and business analysts seeking to optimize online performance and enhance user experience. As a US-based service, Google Analytics stores user data in the United States and is subject to US data laws, including the CLOUD Act and FISA 702. The pricing model for Google Analytics varies, offering a free version with basic features and a premium version, Google Analytics 360, which includes advanced features and is available for a fee.

EU Alternatives to Google Analytics

4 privacy-focused, GDPR-compliant alternatives

Plausible logo

Plausible

🇪🇪

by Plausible

Plausible is a web analytics service designed to provide essential insights without compromising user privacy. It operates without cookies, ensuring a lightweight and straightforward experience for website owners who prioritize user trust. Key features include real-time data tracking, simple integration, and a user-friendly dashboard that delivers clear and actionable insights. Plausible stands out by being hosted entirely within the EU, offering full compliance with GDPR regulations and ensuring data sovereignty. This makes it an ideal choice for businesses, bloggers, and developers who are conscious of privacy and legal compliance. The service is particularly beneficial for those who want to avoid the complexities and intrusiveness of traditional analytics tools. Plausible's pricing model is transparent and straightforward, based on the number of monthly page views, making it accessible for websites of all sizes. With Plausible, users can enjoy peace of mind knowing their analytics are both effective and ethically managed.

EU-hostedEU-BasedISO 27001Green HostingOpen SourceSelf-HostableGDPR Compliant
subscriptionMigration:2-4 hours

Why switch?

  • No cookies used, reducing privacy concerns.
  • EU-hosted servers ensure GDPR compliance.
  • Lightweight script, faster page loads.

Consider

  • Lacks Google Ads integration.
  • No multi-channel attribution modeling.
Matomo logo

Matomo

🇪🇺

Matomo is a comprehensive web analytics platform that empowers businesses to gain insights into their website traffic and user behavior. As an open-source, self-hosted solution, Matomo offers users complete control over their data, ensuring privacy and compliance with EU regulations. Key features include customizable dashboards, real-time data tracking, and detailed reports on visitor interactions. Unlike many analytics tools, Matomo is EU-hosted, providing a significant advantage for organizations prioritizing GDPR compliance and data sovereignty. This makes it particularly appealing to European businesses and any global entity concerned with stringent data protection standards. Matomo's pricing model is straightforward, with a free version available, allowing users to explore its capabilities without financial commitment. Its target audience includes small to medium-sized enterprises, digital marketers, and web developers who require robust analytics without compromising on data privacy. By choosing Matomo, users benefit from a reliable analytics service that respects user privacy and adheres to the highest standards of data protection.

EU-hostedISO 27001GDPR CompliantOpen SourceSelf-Hostable
freeMigration:1-2 days

Why switch?

  • GDPR compliance with EU server hosting
  • Open source allows code customization
  • Self-hosting option enhances data control

Consider

  • Migration from Google Analytics can be complex
  • Lacks direct integration with Google Ads
Simple Analytics logo

by Simple Analytics

Simple Analytics is a Dutch web analytics service designed for businesses and individuals who prioritize privacy and data protection. Unlike many analytics tools, Simple Analytics provides essential insights into website traffic without compromising user privacy. It offers a streamlined interface that allows users to track visitor behavior, page views, and referral sources with ease. Key features include its commitment to privacy, as it does not use cookies or track personal data, ensuring compliance with GDPR and other European data protection regulations. Simple Analytics is hosted entirely within the EU, providing users with the assurance of data sovereignty and security. This makes it an ideal choice for European businesses and organizations that need to adhere to strict data protection standards. The service is particularly beneficial for small to medium-sized enterprises, non-profits, and privacy-conscious individuals who require straightforward analytics without the complexity and privacy concerns of larger platforms. Simple Analytics operates on a subscription-based pricing model, offering various plans to accommodate different needs and budgets.

EU-hostedEU-BasedGDPR Compliant
subscriptionMigration:2-3 hours

Why switch?

  • GDPR compliance ensures EU data privacy standards
  • EU-based servers reduce data transfer concerns
  • Simplified interface for quicker insights

Consider

  • Lacks Google Ads integration for ad tracking
  • Migration may disrupt existing data analysis
Pirsch logo

Pirsch

🇩🇪

by Pirsch

Pirsch is a web analytics service based in Germany, designed to provide insightful data while prioritizing user privacy. It offers a streamlined approach to tracking website performance without compromising on data protection. Key features include real-time analytics, user-friendly dashboards, and seamless integration with various platforms. Pirsch stands out with its commitment to privacy, ensuring that all data is processed and stored within the EU, adhering to GDPR regulations. This makes it an ideal choice for businesses and website owners who prioritize data sovereignty and compliance. The platform is particularly suited for small to medium-sized enterprises, digital marketers, and privacy-conscious developers seeking a reliable analytics tool. Pirsch operates on a transparent pricing model, offering scalable plans that cater to different levels of usage, ensuring flexibility and affordability. By choosing Pirsch, users benefit from a secure, privacy-focused analytics solution that respects user data and delivers actionable insights.

EU-hostedEU-BasedGDPR CompliantOpen Source
freemiumMigration:Several hours to a few days, depending on data volume and complexity

Why switch?

  • Pirsch is fully GDPR compliant, ensuring data privacy.
  • EU-hosted servers reduce latency for European users.
  • Open Source allows for customization and transparency.

Consider

  • Pirsch lacks real-time user activity tracking.
  • Migration from Google Analytics can be time-consuming.

Why switch from Google Analytics?

US CLOUD Act

US authorities can access your data stored by US companies, even if stored in Europe.

Privacy Concerns

US companies may collect and use your data in ways not compliant with EU standards.

EU Alternatives

EU-based services must comply with GDPR, giving you stronger privacy protections.

Other Web Analytics you might want to replace

Ready to switch to a privacy-focused alternative?

Protect your data by moving to an EU-based service. Our migration guides make switching easy.