🇪🇺BuiltInEu
BuiltInEu
Google Analytics

Google Analytics

🇺🇸
Matomo

Matomo

🇪🇺

Switch from Google Analytics to Matomo

A complete step-by-step guide to migrate your data and workflow to an EU-hosted alternative.

Medium Migration2-4 hoursGDPR Compliant
Your progress0 of 6 steps completed

Review your current Google Analytics configuration, including goals, events, and custom dimensions. Document these settings to ensure you can replicate them in Matomo.

Tips

  • •Use Google Analytics' Admin panel to export your settings.
  • •Take screenshots of your dashboard for reference.
Compare features in detailGet started with Matomo

Additional Resources

Detailed Comparison

See a side-by-side feature and pricing comparison between Google Analytics and Matomo.

Other Alternatives

Explore other EU alternatives to Google Analytics that might suit your needs.

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Browse Web Analytics

Find more US products and their EU alternatives in the Web Analytics category.

Frequently Asked Questions

Will I lose my data when switching from Google Analytics?

No, most services allow you to export your data before closing your account. Follow the steps in our migration guide to safely transfer all your data to Matomo.

Is Matomo really more private than Google Analytics?

Yes, EU-based services like Matomo must comply with GDPR, which provides stronger privacy protections. Your data won't be subject to US surveillance laws like the CLOUD Act.

Can I use both services during the transition?

Absolutely! We recommend running both services in parallel during the transition period to ensure everything is set up correctly before fully switching over.

What if I need help during migration?

Most EU alternatives offer customer support and migration assistance. Check Matomo's website for their support options, or reach out to their team directly.