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US-based service - Your data may be subject to US CLOUD Act and accessed by US authorities

Mixpanel logo

Mixpanel

🇺🇸US Company

by Mixpanel

Mixpanel is a web analytics platform based in the United States, designed to help businesses track and analyze user behavior on their websites and applications. It provides real-time insights into user interactions, allowing companies to understand how users engage with their products. Key features include cohort analysis for segmenting users, funnel analysis for monitoring conversion rates, and A/B testing to optimize features. Additionally, Mixpanel offers retention reports to track user engagement over time and custom event tracking capabilities for tailored data collection. The platform also integrates with various third-party tools and presents data through interactive dashboards for easy visualization. Mixpanel's target audience includes product managers, marketers, and data analysts who require detailed insights into user behavior. It is important to note that Mixpanel stores user data in the United States, making it subject to US data laws such as the CLOUD Act and FISA 702. The pricing model is typically based on the volume of data events tracked, allowing businesses to scale their usage according to their needs.

EU Alternatives to Mixpanel

4 privacy-focused, GDPR-compliant alternatives

Plausible logo

Plausible

🇪🇪

by Plausible

Plausible is a web analytics service designed to provide essential insights without compromising user privacy. It operates without cookies, ensuring a lightweight and straightforward experience for website owners who prioritize user trust. Key features include real-time data tracking, simple integration, and a user-friendly dashboard that delivers clear and actionable insights. Plausible stands out by being hosted entirely within the EU, offering full compliance with GDPR regulations and ensuring data sovereignty. This makes it an ideal choice for businesses, bloggers, and developers who are conscious of privacy and legal compliance. The service is particularly beneficial for those who want to avoid the complexities and intrusiveness of traditional analytics tools. Plausible's pricing model is transparent and straightforward, based on the number of monthly page views, making it accessible for websites of all sizes. With Plausible, users can enjoy peace of mind knowing their analytics are both effective and ethically managed.

EU-hostedEU-BasedISO 27001Green HostingOpen SourceSelf-HostableGDPR Compliant
subscriptionMigration:2-4 hours

Why switch?

  • Plausible is cookie-less, reducing privacy concerns.
  • Fully GDPR compliant with EU-based servers.
  • Lightweight script, only 1.4 KB, faster loading.

Consider

  • Lacks advanced cohort analysis features.
  • Migration may require data export and reconfiguration.
Pirsch logo

Pirsch

🇩🇪

by Pirsch

Pirsch is a web analytics service based in Germany, designed to provide insightful data while prioritizing user privacy. It offers a streamlined approach to tracking website performance without compromising on data protection. Key features include real-time analytics, user-friendly dashboards, and seamless integration with various platforms. Pirsch stands out with its commitment to privacy, ensuring that all data is processed and stored within the EU, adhering to GDPR regulations. This makes it an ideal choice for businesses and website owners who prioritize data sovereignty and compliance. The platform is particularly suited for small to medium-sized enterprises, digital marketers, and privacy-conscious developers seeking a reliable analytics tool. Pirsch operates on a transparent pricing model, offering scalable plans that cater to different levels of usage, ensuring flexibility and affordability. By choosing Pirsch, users benefit from a secure, privacy-focused analytics solution that respects user data and delivers actionable insights.

EU-hostedEU-BasedGDPR CompliantOpen Source
freemiumMigration:2-4 hours

Why switch?

  • Pirsch is fully GDPR compliant, ensuring data protection.
  • EU-hosted servers reduce latency for European users.
  • Open source allows for customization and transparency.

Consider

  • Pirsch lacks Mixpanel's A/B testing feature.
  • Migration may require significant data reformatting.
Matomo logo

Matomo

🇪🇺

Matomo is a comprehensive web analytics platform that empowers businesses to gain insights into their website traffic and user behavior. As an open-source, self-hosted solution, Matomo offers users complete control over their data, ensuring privacy and compliance with EU regulations. Key features include customizable dashboards, real-time data tracking, and detailed reports on visitor interactions. Unlike many analytics tools, Matomo is EU-hosted, providing a significant advantage for organizations prioritizing GDPR compliance and data sovereignty. This makes it particularly appealing to European businesses and any global entity concerned with stringent data protection standards. Matomo's pricing model is straightforward, with a free version available, allowing users to explore its capabilities without financial commitment. Its target audience includes small to medium-sized enterprises, digital marketers, and web developers who require robust analytics without compromising on data privacy. By choosing Matomo, users benefit from a reliable analytics service that respects user privacy and adheres to the highest standards of data protection.

EU-hostedISO 27001GDPR CompliantOpen SourceSelf-Hostable
freeMigration:2-4 hours

Why switch?

  • GDPR compliance with EU-hosted servers
  • ISO 27001 certification ensures data security
  • Open source allows for full code transparency

Consider

  • Migration requires significant time and resources
  • Fewer built-in integrations than Mixpanel
Simple Analytics logo

by Simple Analytics

Simple Analytics is a Dutch web analytics service designed for businesses and individuals who prioritize privacy and data protection. Unlike many analytics tools, Simple Analytics provides essential insights into website traffic without compromising user privacy. It offers a streamlined interface that allows users to track visitor behavior, page views, and referral sources with ease. Key features include its commitment to privacy, as it does not use cookies or track personal data, ensuring compliance with GDPR and other European data protection regulations. Simple Analytics is hosted entirely within the EU, providing users with the assurance of data sovereignty and security. This makes it an ideal choice for European businesses and organizations that need to adhere to strict data protection standards. The service is particularly beneficial for small to medium-sized enterprises, non-profits, and privacy-conscious individuals who require straightforward analytics without the complexity and privacy concerns of larger platforms. Simple Analytics operates on a subscription-based pricing model, offering various plans to accommodate different needs and budgets.

EU-hostedEU-BasedGDPR Compliant
subscriptionMigration:2-4 hours

Why switch?

  • EU-hosted servers ensure compliance with GDPR regulations.
  • Simple Analytics offers a clear privacy policy, enhancing user trust.
  • Focus on essential metrics reduces data overload for better insights.

Consider

  • Lacks advanced features like A/B testing and cohort analysis.
  • Migration from Mixpanel may disrupt ongoing analytics processes.

Why switch from Mixpanel?

US CLOUD Act

US authorities can access your data stored by US companies, even if stored in Europe.

Privacy Concerns

US companies may collect and use your data in ways not compliant with EU standards.

EU Alternatives

EU-based services must comply with GDPR, giving you stronger privacy protections.

Other Web Analytics you might want to replace

Ready to switch to a privacy-focused alternative?

Protect your data by moving to an EU-based service. Our migration guides make switching easy.