Google Analytics vs Matomo

Name: Google Analytics
Brand: Google

A detailed comparison to help you decide if Matomo is the right EU alternative for your needs.

Switching from

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Google

Switching to

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Detailed feature comparison coming soon.

✓Matomo is fully compliant with GDPR regulations, allowing businesses to manage user data responsibly and avoid potential fines associated with non-compliance, unlike Google Analytics which has faced scrutiny regarding data privacy.
✓As an open-source platform, Matomo allows for complete control over data hosting and management, meaning organizations can self-host their analytics data on their own servers, ensuring that sensitive information remains within their own infrastructure.
✓Matomo offers a range of privacy-focused features, such as the ability to anonymize IP addresses and respect 'Do Not Track' settings, providing users with greater transparency and control over their personal data compared to Google Analytics.
✓Matomo provides extensive customization options and plugins, allowing businesses to tailor the analytics experience to their specific needs, which can be more limited in Google Analytics due to its proprietary nature.
✓Matomo's pricing model is more straightforward, as it is free to use for self-hosted instances, potentially saving costs for businesses that would otherwise pay for premium features in Google Analytics.

!Migrating from Google Analytics to Matomo may require significant effort in terms of data export, integration with existing systems, and reconfiguring tracking setups, which can lead to temporary disruptions in data collection.
!Matomo's user interface and reporting capabilities may have a steeper learning curve for teams accustomed to Google Analytics, potentially requiring additional training and adjustment time to fully leverage its features.

Migration difficulty:

Medium

~2-4 hours