Hotjar vs Matomo
A comprehensive comparison to help you decide if Matomo is the right EU alternative to Hotjar for your needs.
Hotjar
Hotjar is a web analytics tool developed by Contentsquare, based in the United States, designed to help businesses understand user behavior on their websites. It provides a suite of features that allow companies to track user interactions and gather feedback to improve website performance. Key features include heatmaps that visualize user clicks, taps, and scrolling behavior, and session recordings that capture real-time user interactions for analysis. Additionally, Hotjar offers feedback polls and surveys to collect user insights and measure customer satisfaction. Conversion funnels help identify where users drop off during the purchase process, while user segmentation allows for targeted analysis of specific user groups. Hotjar integrates with popular analytics tools and offers data export options for comprehensive reporting. The target audience for Hotjar includes website owners, digital marketers, UX designers, and product managers who seek to optimize user experience and increase conversion rates. It is important to note that Hotjar stores user data in the United States, making it subject to US data laws such as the CLOUD Act and FISA 702. Hotjar operates on a subscription-based pricing model, offering various plans based on the level of features and usage required.
Matomo
Matomo is a comprehensive web analytics platform that empowers businesses to gain insights into their website traffic and user behavior. As an open-source, self-hosted solution, Matomo offers users complete control over their data, ensuring privacy and compliance with EU regulations. Key features include customizable dashboards, real-time data tracking, and detailed reports on visitor interactions. Unlike many analytics tools, Matomo is EU-hosted, providing a significant advantage for organizations prioritizing GDPR compliance and data sovereignty. This makes it particularly appealing to European businesses and any global entity concerned with stringent data protection standards. Matomo's pricing model is straightforward, with a free version available, allowing users to explore its capabilities without financial commitment. Its target audience includes small to medium-sized enterprises, digital marketers, and web developers who require robust analytics without compromising on data privacy. By choosing Matomo, users benefit from a reliable analytics service that respects user privacy and adheres to the highest standards of data protection.
Our Verdict
Why choose Matomo
- +Matomo is fully GDPR compliant, ensuring EU data protection.
- +Open source allows for customization and transparency.
- +Self-hosting option offers full data control and privacy.
- +ISO 27001 certification ensures high security standards.
Things to consider
- -Migration from Hotjar to Matomo can be time-consuming.
- -Matomo lacks built-in session recordings like Hotjar.
- -Learning curve for Matomo's self-hosted setup.
Privacy Winner: Matomo
Your data stays in the EU and is protected under GDPR, free from US CLOUD Act access.
Feature Comparison
Hotjar
🇺🇸Contentsquare
Matomo
🇪🇺US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓Matomo is fully GDPR compliant, ensuring EU data protection.
- ✓Open source allows for customization and transparency.
- ✓Self-hosting option offers full data control and privacy.
- ✓ISO 27001 certification ensures high security standards.
Things to Consider
- !Migration from Hotjar to Matomo can be time-consuming.
- !Matomo lacks built-in session recordings like Hotjar.
- !Learning curve for Matomo's self-hosted setup.
Frequently Asked Questions
Is Matomo a good replacement for Hotjar?
Yes, Matomo is a GDPR-compliant European alternative to Hotjar. It offers similar functionality while ensuring your data stays within EU jurisdiction and is protected under strict European privacy laws.
Is Matomo GDPR compliant?
Yes, Matomo is a European company that fully complies with GDPR regulations. Your data is stored in EU data centers and is not subject to US surveillance laws like the CLOUD Act.
How much does Matomo cost?
Matomo offers free pricing. Visit their website for current pricing details and to compare plans based on your specific needs.
Where is my data stored with Matomo?
Matomo stores data in EU data centers, ensuring compliance with European data protection regulations and keeping your information within EU jurisdiction.
Other EU alternatives to Hotjar
Ready to make the switch to Matomo?
Take control of your data privacy by switching to an EU-based alternative.