Amplitude vs Matomo
A comprehensive comparison to help you decide if Matomo is the right EU alternative to Amplitude for your needs.
Amplitude
Amplitude is a web analytics platform based in the United States, designed to provide businesses with insights into user behavior through real-time tracking and analysis. It offers a range of features including cohort analysis for user segmentation, A/B testing and experimentation tools, and customizable dashboards and reports. The platform also facilitates funnel analysis for conversion tracking and user journey mapping and visualization. Amplitude is particularly useful for product managers, data analysts, and marketers who require detailed event-based analytics for granular insights into user interactions. It integrates with various third-party data sources to provide a comprehensive view of user behavior. However, it is important to note that Amplitude is subject to US data laws such as the CLOUD Act and FISA 702, meaning that user data is stored in the US under US jurisdiction. Amplitude operates on a tiered pricing model, offering different levels of service based on the needs of the business.
Matomo
Matomo is a comprehensive web analytics platform that empowers businesses to gain insights into their website traffic and user behavior. As an open-source, self-hosted solution, Matomo offers users complete control over their data, ensuring privacy and compliance with EU regulations. Key features include customizable dashboards, real-time data tracking, and detailed reports on visitor interactions. Unlike many analytics tools, Matomo is EU-hosted, providing a significant advantage for organizations prioritizing GDPR compliance and data sovereignty. This makes it particularly appealing to European businesses and any global entity concerned with stringent data protection standards. Matomo's pricing model is straightforward, with a free version available, allowing users to explore its capabilities without financial commitment. Its target audience includes small to medium-sized enterprises, digital marketers, and web developers who require robust analytics without compromising on data privacy. By choosing Matomo, users benefit from a reliable analytics service that respects user privacy and adheres to the highest standards of data protection.
Our Verdict
Why choose Matomo
- +Matomo is GDPR-compliant, ensuring data protection for EU users.
- +Self-hosting allows full control over data storage and access.
- +Open-source nature enables customization and community support.
- +End-to-end encryption is optional for enhanced data security.
Things to consider
- -Migration may require significant effort to transfer historical data.
- -Matomo lacks advanced A/B testing features found in Amplitude.
- -Learning curve for users familiar with Amplitude's interface.
Privacy Winner: Matomo
Your data stays in the EU and is protected under GDPR, free from US CLOUD Act access.
Feature Comparison
Amplitude
🇺🇸Amplitude
Matomo
🇪🇺US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓Matomo is GDPR-compliant, ensuring data protection for EU users.
- ✓Self-hosting allows full control over data storage and access.
- ✓Open-source nature enables customization and community support.
- ✓End-to-end encryption is optional for enhanced data security.
Things to Consider
- !Migration may require significant effort to transfer historical data.
- !Matomo lacks advanced A/B testing features found in Amplitude.
- !Learning curve for users familiar with Amplitude's interface.
Frequently Asked Questions
Is Matomo a good replacement for Amplitude?
Yes, Matomo is a GDPR-compliant European alternative to Amplitude. It offers similar functionality while ensuring your data stays within EU jurisdiction and is protected under strict European privacy laws.
Is Matomo GDPR compliant?
Yes, Matomo is a European company that fully complies with GDPR regulations. Your data is stored in EU data centers and is not subject to US surveillance laws like the CLOUD Act.
How much does Matomo cost?
Matomo offers free pricing. Visit their website for current pricing details and to compare plans based on your specific needs.
Where is my data stored with Matomo?
Matomo stores data in EU data centers, ensuring compliance with European data protection regulations and keeping your information within EU jurisdiction.
Other EU alternatives to Amplitude
Ready to make the switch to Matomo?
Take control of your data privacy by switching to an EU-based alternative.