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GDPR Compliance Risk

Amplitude is a US-based service subject to the CLOUD Act. EU organizations using this service risk non-compliance with GDPR data transfer requirements.

Amplitude logo

GDPR-Compliant Alternative to Amplitude

🇺🇸Amplitude · US-based · Subject to CLOUD Act

Amplitude is a web analytics platform based in the United States, designed to provide businesses with insights into user behavior through real-time tracking and analysis. It offers a range of features including cohort analysis for user segmentation, A/B testing and experimentation tools, and customizable dashboards and reports. The platform also facilitates funnel analysis for conversion tracking and user journey mapping and visualization. Amplitude is particularly useful for product managers, data analysts, and marketers who require detailed event-based analytics for granular insights into user interactions. It integrates with various third-party data sources to provide a comprehensive view of user behavior. However, it is important to note that Amplitude is subject to US data laws such as the CLOUD Act and FISA 702, meaning that user data is stored in the US under US jurisdiction. Amplitude operates on a tiered pricing model, offering different levels of service based on the needs of the business.

Why You Need a GDPR-Compliant Alternative to Amplitude

Since the landmark Schrems II ruling in 2020, transferring personal data to US-based services like Amplitude has become a significant legal risk for EU organizations. The US CLOUD Act gives American authorities the power to access data held by US companies, regardless of where that data is physically stored — even if it's in an EU data center.

While the EU-US Data Privacy Framework (DPF) adopted in 2023 provides a new legal basis for transfers, privacy experts and legal scholars have raised concerns about its long-term viability. The framework could face the same fate as its predecessors (Safe Harbor and Privacy Shield), both of which were struck down by the Court of Justice of the EU.

For organizations that want to eliminate compliance risk entirely, switching to a European-based web analytics is the most straightforward solution. Below are the best GDPR-compliant alternatives to Amplitude, all headquartered in Europe with data stored in EU data centers.

CLOUD Act Exposure

US authorities can access your data stored by Amplitude, even if servers are located in Europe.

GDPR Fine Risk

Non-compliant data transfers can result in fines up to 4% of annual global revenue under GDPR Article 83.

EU Alternative Available

4 GDPR-compliant European alternatives available with full EU data residency.

4 GDPR-Compliant Alternatives to Amplitude

European services with full GDPR compliance and EU data residency

Matomo logo

Matomo

🇪🇺

Matomo is a comprehensive web analytics platform that empowers businesses to gain insights into their website traffic and user behavior. As an open-source, self-hosted solution, Matomo offers users complete control over their data, ensuring privacy and compliance with EU regulations. Key features include customizable dashboards, real-time data tracking, and detailed reports on visitor interactions. Unlike many analytics tools, Matomo is EU-hosted, providing a significant advantage for organizations prioritizing GDPR compliance and data sovereignty. This makes it particularly appealing to European businesses and any global entity concerned with stringent data protection standards. Matomo's pricing model is straightforward, with a free version available, allowing users to explore its capabilities without financial commitment. Its target audience includes small to medium-sized enterprises, digital marketers, and web developers who require robust analytics without compromising on data privacy. By choosing Matomo, users benefit from a reliable analytics service that respects user privacy and adheres to the highest standards of data protection.

EU-hostedISO 27001GDPR CompliantOpen SourceSelf-Hostable
freeMigration:1-2 days

Why switch?

  • Matomo is GDPR-compliant, ensuring data protection for EU users.
  • Self-hosting allows full control over data storage and access.
  • Open-source nature enables customization and community support.

Consider

  • Migration may require significant effort to transfer historical data.
  • Matomo lacks advanced A/B testing features found in Amplitude.
umami logo

umami

🇪🇺

Umami is a straightforward and privacy-focused web analytics tool designed to provide essential insights into website performance and user behavior. Unlike many analytics platforms, Umami emphasizes user privacy and data protection by being fully compliant with EU regulations, including GDPR. This makes it an ideal choice for businesses and organizations that prioritize data sovereignty and wish to ensure their analytics are handled within the EU. Key features of Umami include real-time data tracking, customizable dashboards, and the ability to monitor multiple websites from a single account. Its user-friendly interface allows users to easily interpret data without the need for complex configurations or third-party cookies. Umami is particularly well-suited for small to medium-sized businesses, web developers, and digital marketers who need reliable analytics without compromising on privacy. The platform is offered for free, making it accessible to a wide range of users. By hosting data within the EU, Umami ensures that all user data is protected under stringent European data protection laws, providing peace of mind to its users.

EU-hostedGDPR CompliantOpen Source
freeMigration:1 day

Why switch?

  • EU-hosted data ensures compliance with GDPR regulations.
  • No third-party cookies enhance user privacy and tracking accuracy.
  • Open source allows for customization and community support.

Consider

  • Missing A/B testing tools that Amplitude offers for experiments.
  • Learning curve due to different interface and feature set.
Counter logo

Counter

🇪🇺

Counter is a web analytics service designed to provide insightful data while prioritizing user privacy. Developed in Germany, this open-source platform offers a comprehensive suite of analytics tools that help website owners understand their audience without compromising on privacy. Counter stands out with its privacy-friendly approach, ensuring that all data is processed in compliance with EU regulations, including GDPR. This makes it an ideal choice for businesses and individuals who prioritize data sovereignty and security. The service is hosted entirely within the EU, providing an added layer of assurance for users concerned about data protection. Counter's open-source nature allows for transparency and customization, enabling users to tailor the analytics to their specific needs. The platform is free to use, making it accessible for small businesses, startups, and individual website owners who require robust analytics without the associated costs. Key features include real-time data tracking, customizable reports, and seamless integration with various web platforms. By choosing Counter, users can gain valuable insights into their web traffic while maintaining the highest standards of data privacy and security.

EU-hostedGDPR CompliantOpen Source
freeMigration:1-2 days

Why switch?

  • Counter is EU-hosted, ensuring full GDPR compliance for users.
  • Offers optional end-to-end encryption for enhanced data security.
  • Privacy-friendly analytics reduce user tracking concerns in the EU.

Consider

  • Migration from Amplitude may require significant data restructuring.
  • Counter lacks advanced cohort analysis available in Amplitude.
Simple Analytics logo

by Simple Analytics

Simple Analytics is a Dutch web analytics service designed for businesses and individuals who prioritize privacy and data protection. Unlike many analytics tools, Simple Analytics provides essential insights into website traffic without compromising user privacy. It offers a streamlined interface that allows users to track visitor behavior, page views, and referral sources with ease. Key features include its commitment to privacy, as it does not use cookies or track personal data, ensuring compliance with GDPR and other European data protection regulations. Simple Analytics is hosted entirely within the EU, providing users with the assurance of data sovereignty and security. This makes it an ideal choice for European businesses and organizations that need to adhere to strict data protection standards. The service is particularly beneficial for small to medium-sized enterprises, non-profits, and privacy-conscious individuals who require straightforward analytics without the complexity and privacy concerns of larger platforms. Simple Analytics operates on a subscription-based pricing model, offering various plans to accommodate different needs and budgets.

EU-hostedEU-BasedGDPR Compliant
subscriptionMigration:1 day

Why switch?

  • EU-hosted servers ensure GDPR compliance for European users.
  • Focus on privacy means no tracking cookies or personal data collection.
  • Simple Analytics offers a clear, user-friendly interface for quick insights.

Consider

  • Lacks advanced features like A/B testing and cohort analysis.
  • Migration may require manual data transfer and setup adjustments.

Quick GDPR Compliance Comparison

ServiceHQ LocationGDPR NativeEU Data CentersCLOUD Act FreePricing
🇺🇸Amplitude
United StatesNoPartialNo-
🇪🇺MatomoEUYesYesYesfree
🇪🇺umamiEUYesYesYesfree
🇪🇺CounterEUYesYesYesfree
🇳🇱Simple AnalyticsNLYesYesYessubscription

Frequently Asked Questions

Is Amplitude GDPR compliant?

Amplitude is a US-based service operated by Amplitude. While it may have some GDPR compliance measures, as a US company it is subject to the CLOUD Act, which allows US authorities to access data stored by US companies regardless of where the data is physically located. This creates a fundamental conflict with GDPR requirements for data protection.

What are the GDPR risks of using Amplitude?

The main GDPR risks include: (1) Data transfers to the US may lack adequate protection since the Schrems II ruling invalidated Privacy Shield, (2) US authorities can demand access under the CLOUD Act, (3) Your organization may face GDPR fines up to 4% of annual revenue for non-compliant data transfers, and (4) User consent may not be sufficient to legitimize transfers given the systematic access by US authorities.

What are the best GDPR-compliant alternatives to Amplitude?

The top GDPR-compliant alternatives to Amplitude include Matomo, umami, Counter. These European services store your data in EU data centers and are fully subject to GDPR protections.

How do I migrate from Amplitude to a GDPR-compliant alternative?

Most migrations involve three steps: (1) Export your data from Amplitude using their data export tools, (2) Create an account with your chosen EU alternative, and (3) Import your data into the new service. We provide detailed migration guides for each alternative to make the switch as smooth as possible.

Can EU companies legally use Amplitude?

Since the Schrems II ruling (2020), EU organizations face significant legal risk when using US cloud services like Amplitude. While the EU-US Data Privacy Framework (2023) provides a new legal basis, its long-term stability is uncertain. Many EU data protection authorities recommend using EU-based alternatives to avoid compliance risks entirely.

Other GDPR Alternatives in Web Analytics

Last updated: January 26, 2026