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Mixpanel vs Simple Analytics: Cookie-Free Tracking Unveiled

Discover why businesses are considering Netherlands-based Simple Analytics over US-based Mixpanel for privacy-focused, cookie-free web analytics. Make an informed choice today.

Last updated: February 6, 2026Reviewed by Built in EU Team

Should You Switch to Simple Analytics?

What You Gain

Gain full GDPR compliance and enhanced user privacy protections.

Privacy advantage
Trade-offs

Lose advanced features like A/B testing and cohort analysis.

Mixpanel has more features
Bottom Line

Switch if privacy is a priority; stay if advanced features are essential.

At a Glance

Data Location
🇺🇸US

US data laws

🇳🇱NL

GDPR protected

Pricing

Mixpanel

Contact

Simple Analytics

subscription

Migration
Medium difficulty~2-4 hours

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaMixpanelSimple Analytics
Server Location
US (AWS), EU (optional)EU
GDPR Compliance
Partial (SCCs)Full
Open Source
E2E Encryption
Enterprise onlyOptional
Data Portability
Full exportFull export

CLOUD Act Notice

Mixpanel is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Simple Analytics is not subject to US jurisdiction.

Switching from
Mixpanel logo

Mixpanel

🇺🇸

Mixpanel

VS
Switching to
Simple Analytics logo

Simple Analytics

🇳🇱

Simple Analytics

US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

EU-hosted
EU-Based
GDPR Compliant

Reasons to Switch

  • EU-hosted servers ensure compliance with GDPR regulations.
  • Simple Analytics offers a clear privacy policy, enhancing user trust.
  • Focus on essential metrics reduces data overload for better insights.
  • No tracking cookies used, improving user experience and compliance.

Things to Consider

  • !Lacks advanced features like A/B testing and cohort analysis.
  • !Migration from Mixpanel may disrupt ongoing analytics processes.
  • !Steeper learning curve due to fewer resources and community support.
Migration difficulty:
Medium
~2-4 hours

Migration Overview

Full guide
Difficulty
Medium
Time Estimate
~2-4 hours

Depends on data size and complexity

Quick Steps

1

Create Simple Analytics account and configure settings

2

Export and prepare data from Mixpanel

3

Import data, test integrations, and migrate users

Other alternatives to Mixpanel

Ready to make the switch?

Start using Simple Analytics today and take control of your data privacy.