Mixpanel vs Plausible: The Cookie-Free Tracking Debate
Discover how Mixpanel (US) and Plausible (EE) approach web analytics without cookies, ensuring privacy and compliance. Make an informed choice today.
Should You Switch to Plausible?
Enhanced privacy, EU server location, GDPR compliance
Loss of advanced analytics like cohort and funnel analysis
Switch if privacy is priority; stay for advanced analytics
At a Glance
US data laws
GDPR protected
Mixpanel
Contact
Plausible
subscription
Privacy & Compliance Comparison
Critical data sovereignty factors at a glance
| Criteria | Mixpanel | Plausible |
|---|---|---|
Server Location | US (AWS), EU (optional) | EU |
GDPR Compliance | Partial (SCCs) | Full |
Open Source | ||
E2E Encryption | Enterprise only | Optional |
Data Portability | Full export | Full export |
CLOUD Act Notice
Mixpanel is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Plausible is not subject to US jurisdiction.
Mixpanel
🇺🇸Mixpanel
Plausible
🇪🇪Plausible
US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓Plausible is cookie-less, reducing privacy concerns.
- ✓Fully GDPR compliant with EU-based servers.
- ✓Lightweight script, only 1.4 KB, faster loading.
- ✓Open source, allowing for customization and transparency.
Things to Consider
- !Lacks advanced cohort analysis features.
- !Migration may require data export and reconfiguration.
- !No built-in A/B testing capabilities.
Migration Overview
Depends on data size and complexity
Quick Steps
Create Plausible account and configure settings
Export and prepare data from Mixpanel
Import data, test integrations, and migrate users
Other alternatives to Mixpanel
Ready to make the switch?
Start using Plausible today and take control of your data privacy.