Mixpanel vs Matomo: Is Data Ownership Your Priority?
Explore how US-based Mixpanel and EU-based Matomo handle your data. Prioritize control and compliance in your web analytics choice.
Should You Switch to Matomo?
Gain full GDPR compliance and avoid US Cloud Act exposure
Lose advanced analytics like real-time tracking and A/B testing
Switch if privacy is critical; stay if advanced analytics are needed
At a Glance
US data laws
GDPR protected
Mixpanel
Contact
Matomo
free
Privacy & Compliance Comparison
Critical data sovereignty factors at a glance
| Criteria | Mixpanel | Matomo |
|---|---|---|
Server Location | US (AWS), EU (optional) | EU |
GDPR Compliance | Partial (SCCs) | Full |
Open Source | ||
E2E Encryption | Enterprise only | Optional |
Data Portability | Full export | Full export |
CLOUD Act Notice
Mixpanel is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Matomo is not subject to US jurisdiction.
Mixpanel
🇺🇸Mixpanel
Matomo
🇪🇺US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓GDPR compliance with EU-hosted servers
- ✓ISO 27001 certification ensures data security
- ✓Open source allows for full code transparency
- ✓Self-hosting option for complete data control
Things to Consider
- !Migration requires significant time and resources
- !Fewer built-in integrations than Mixpanel
- !Learning curve for open-source customization
Migration Overview
Depends on data size and complexity
Quick Steps
Create Matomo account and configure settings
Export and prepare data from Mixpanel
Import data, test integrations, and migrate users
Other alternatives to Mixpanel
Ready to make the switch?
Start using Matomo today and take control of your data privacy.