Google Analytics vs Fathom

Name: Google Analytics
Brand: Google

A detailed comparison to help you decide if Fathom is the right EU alternative for your needs.

Switching from

🇺🇸

Google

Switching to

🌍

Fathom

Detailed feature comparison coming soon.

✓Fathom is designed with privacy in mind, ensuring that user data is not tracked or stored in a personally identifiable manner, which aligns with GDPR requirements and reduces the risk of data breaches.
✓Fathom offers simple, easy-to-understand analytics dashboards that require minimal setup and are user-friendly, making it accessible for users who may find Google Analytics overwhelming.
✓With Fathom, data retention is indefinite, meaning you can keep your historical data without the limitations imposed by Google Analytics, which can delete data after a certain period.
✓Fathom provides a straightforward pricing model based on the number of page views rather than the complexity of features, making it easier for businesses to predict costs and budget effectively.
✓Fathom's compliance with privacy laws can enhance your brand's reputation, as customers are increasingly concerned about how their data is handled, potentially leading to increased trust and customer loyalty.

!Migrating from Google Analytics to Fathom may require a learning curve, as users accustomed to the extensive features and integrations of Google Analytics may find Fathom's more streamlined approach limiting.
!Fathom may lack some advanced features and customizations available in Google Analytics, such as detailed event tracking, e-commerce tracking, and integration with other Google services, which could impact more complex analytics needs.
!The pricing model based on page views could become costly for high-traffic websites, whereas Google Analytics offers a free tier with extensive features, making it more appealing for larger sites or those with fluctuating traffic.

Migration difficulty:

Medium