PostHog vs Matomo
A comprehensive comparison to help you decide if Matomo is the right EU alternative to PostHog for your needs.
PostHog
All your developer tools in one place. PostHog gives engineers everything to build, test, measure, and ship successful products faster. Get started free.
Matomo
Matomo is a comprehensive web analytics platform that empowers businesses to gain insights into their website traffic and user behavior. As an open-source, self-hosted solution, Matomo offers users complete control over their data, ensuring privacy and compliance with EU regulations. Key features include customizable dashboards, real-time data tracking, and detailed reports on visitor interactions. Unlike many analytics tools, Matomo is EU-hosted, providing a significant advantage for organizations prioritizing GDPR compliance and data sovereignty. This makes it particularly appealing to European businesses and any global entity concerned with stringent data protection standards. Matomo's pricing model is straightforward, with a free version available, allowing users to explore its capabilities without financial commitment. Its target audience includes small to medium-sized enterprises, digital marketers, and web developers who require robust analytics without compromising on data privacy. By choosing Matomo, users benefit from a reliable analytics service that respects user privacy and adheres to the highest standards of data protection.
Our Verdict
Why choose Matomo
- +Matomo is open-source, allowing full code customization and transparency.
- +EU hosting ensures compliance with GDPR, reducing legal risks.
- +End-to-end encryption is optional, enhancing data security for users.
- +Matomo's self-hosted option provides full control over data storage.
Things to consider
- -Migration from PostHog may require significant data export/import effort.
- -Matomo lacks advanced session recording features found in PostHog.
- -Learning curve for Matomo's interface may slow down initial adoption.
Privacy Winner: Matomo
Your data stays in the EU and is protected under GDPR, free from US CLOUD Act access.
Feature Comparison
PostHog
🇺🇸PostHog
Matomo
🇪🇺US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓Matomo is open-source, allowing full code customization and transparency.
- ✓EU hosting ensures compliance with GDPR, reducing legal risks.
- ✓End-to-end encryption is optional, enhancing data security for users.
- ✓Matomo's self-hosted option provides full control over data storage.
Things to Consider
- !Migration from PostHog may require significant data export/import effort.
- !Matomo lacks advanced session recording features found in PostHog.
- !Learning curve for Matomo's interface may slow down initial adoption.
Frequently Asked Questions
Is Matomo a good replacement for PostHog?
Yes, Matomo is a GDPR-compliant European alternative to PostHog. It offers similar functionality while ensuring your data stays within EU jurisdiction and is protected under strict European privacy laws.
Is Matomo GDPR compliant?
Yes, Matomo is a European company that fully complies with GDPR regulations. Your data is stored in EU data centers and is not subject to US surveillance laws like the CLOUD Act.
How much does Matomo cost?
Matomo offers free pricing. Visit their website for current pricing details and to compare plans based on your specific needs.
Where is my data stored with Matomo?
Matomo stores data in EU data centers, ensuring compliance with European data protection regulations and keeping your information within EU jurisdiction.
Other EU alternatives to PostHog
Ready to make the switch to Matomo?
Take control of your data privacy by switching to an EU-based alternative.