Mixpanel vs Matomo
A comprehensive comparison to help you decide if Matomo is the right EU alternative to Mixpanel for your needs.
Mixpanel
Mixpanel is a web analytics platform based in the United States, designed to help businesses track and analyze user behavior on their websites and applications. It provides real-time insights into user interactions, allowing companies to understand how users engage with their products. Key features include cohort analysis for segmenting users, funnel analysis for monitoring conversion rates, and A/B testing to optimize features. Additionally, Mixpanel offers retention reports to track user engagement over time and custom event tracking capabilities for tailored data collection. The platform also integrates with various third-party tools and presents data through interactive dashboards for easy visualization. Mixpanel's target audience includes product managers, marketers, and data analysts who require detailed insights into user behavior. It is important to note that Mixpanel stores user data in the United States, making it subject to US data laws such as the CLOUD Act and FISA 702. The pricing model is typically based on the volume of data events tracked, allowing businesses to scale their usage according to their needs.
Matomo
Matomo is a comprehensive web analytics platform that empowers businesses to gain insights into their website traffic and user behavior. As an open-source, self-hosted solution, Matomo offers users complete control over their data, ensuring privacy and compliance with EU regulations. Key features include customizable dashboards, real-time data tracking, and detailed reports on visitor interactions. Unlike many analytics tools, Matomo is EU-hosted, providing a significant advantage for organizations prioritizing GDPR compliance and data sovereignty. This makes it particularly appealing to European businesses and any global entity concerned with stringent data protection standards. Matomo's pricing model is straightforward, with a free version available, allowing users to explore its capabilities without financial commitment. Its target audience includes small to medium-sized enterprises, digital marketers, and web developers who require robust analytics without compromising on data privacy. By choosing Matomo, users benefit from a reliable analytics service that respects user privacy and adheres to the highest standards of data protection.
Our Verdict
Why choose Matomo
- +GDPR compliance with EU-hosted servers
- +ISO 27001 certification ensures data security
- +Open source allows for full code transparency
- +Self-hosting option for complete data control
Things to consider
- -Migration requires significant time and resources
- -Fewer built-in integrations than Mixpanel
- -Learning curve for open-source customization
Privacy Winner: Matomo
Your data stays in the EU and is protected under GDPR, free from US CLOUD Act access.
Feature Comparison
Mixpanel
🇺🇸Mixpanel
Matomo
🇪🇺US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓GDPR compliance with EU-hosted servers
- ✓ISO 27001 certification ensures data security
- ✓Open source allows for full code transparency
- ✓Self-hosting option for complete data control
Things to Consider
- !Migration requires significant time and resources
- !Fewer built-in integrations than Mixpanel
- !Learning curve for open-source customization
Frequently Asked Questions
Is Matomo a good replacement for Mixpanel?
Yes, Matomo is a GDPR-compliant European alternative to Mixpanel. It offers similar functionality while ensuring your data stays within EU jurisdiction and is protected under strict European privacy laws.
Is Matomo GDPR compliant?
Yes, Matomo is a European company that fully complies with GDPR regulations. Your data is stored in EU data centers and is not subject to US surveillance laws like the CLOUD Act.
How much does Matomo cost?
Matomo offers free pricing. Visit their website for current pricing details and to compare plans based on your specific needs.
Where is my data stored with Matomo?
Matomo stores data in EU data centers, ensuring compliance with European data protection regulations and keeping your information within EU jurisdiction.
Other EU alternatives to Mixpanel
Ready to make the switch to Matomo?
Take control of your data privacy by switching to an EU-based alternative.