Leaving SendGrid? Here's everything you need
Compare 2 EU alternatives side-by-side. Find the right fit based on migration difficulty, pricing, and privacy features.
Your data may be subject to US surveillance laws
SendGrid is headquartered in the US. Under the CLOUD Act and FISA Section 702, US authorities can access your data without your knowledge. Switch to an EU alternative to keep your data protected under GDPR.
All EU Alternatives at a Glance
| Alternative | Country | Pricing | Difficulty | Time Estimate | Actions |
|---|---|---|---|---|---|
BrevoRecommended Brevo (formerly Sendinblue) is a French marketing and transactional email platform founded in 2012 by Armand Thiberge in Paris. With over 500,000 customers including eBay, Volkswagen, and Michelin, Brevo has grown from an email marketing tool into a full customer communication suite covering email campaigns, transactional email API, SMS, WhatsApp, CRM, live chat, and marketing automation. All data is processed and stored in EU data centers. Brevo offers a genuinely usable free tier (300 emails/day) that makes it accessible for startups and small projects, with paid plans scaling from Starter through Enterprise. | 🇫🇷France | Free plan available | Medium | 2-4 hours | |
Mailjet Mailjet by Sinch is a European email marketing platform designed for businesses to manage and optimize their email campaigns. It offers features such as email automation, real-time analytics, and customizable templates. Mailjet ensures compliance with EU data protection regulations, providing a reliable solution for businesses operating in Europe. | 🇫🇷France | Free plan available | Medium | 2-4 hours |
Our Top Picks
Best for Privacy
Brevo (formerly Sendinblue) is a French marketing and transactional email platform founded in 2012 by Armand Thiberge in Paris. With over 500,000 customers including eBay, Volkswagen, and Michelin, Brevo has grown from an email marketing tool into a full customer communication suite covering email campaigns, transactional email API, SMS, WhatsApp, CRM, live chat, and marketing automation. All data is processed and stored in EU data centers. Brevo offers a genuinely usable free tier (300 emails/day) that makes it accessible for startups and small projects, with paid plans scaling from Starter through Enterprise.
Certifications:
Migration difficulty data is being enriched for these alternatives.
Detailed Comparison of Each Alternative
Brevo (formerly Sendinblue) is a French marketing and transactional email platform founded in 2012 by Armand Thiberge in Paris. With over 500,000 customers including eBay, Volkswagen, and Michelin, Brevo has grown from an email marketing tool into a full customer communication suite covering email campaigns, transactional email API, SMS, WhatsApp, CRM, live chat, and marketing automation. All data is processed and stored in EU data centers. Brevo offers a genuinely usable free tier (300 emails/day) that makes it accessible for startups and small projects, with paid plans scaling from Starter through Enterprise.
Advantages
- Brevo offers customizable email templates for tailored campaigns.
- Advanced analytics in Brevo provide detailed performance insights.
- Brevo ensures GDPR compliance with EU-hosted data for user protection.
- Flexible pricing options in Brevo cater to various business sizes.
Trade-offs
- Migrating from SendGrid to Brevo may require significant data transfer.
- Some advanced SendGrid features may not be available in Brevo.
- Learning curve for Brevo's interface could slow down initial usage.
Mailjet by Sinch is a European email marketing platform designed for businesses to manage and optimize their email campaigns. It offers features such as email automation, real-time analytics, and customizable templates. Mailjet ensures compliance with EU data protection regulations, providing a reliable solution for businesses operating in Europe.
Advantages
- Mailjet is EU-hosted, ensuring compliance with GDPR regulations.
- Mailjet offers real-time collaboration features for team email editing.
- Mailjet has a user-friendly API with detailed documentation for integration.
- Mailjet provides advanced analytics with detailed open/click tracking.
Trade-offs
- Migration from SendGrid may require significant data transfer efforts.
- Mailjet's automation features may lack some advanced options found in SendGrid.
- Learning curve for Mailjet's interface may slow down initial setup.
Before You Switch
Export your data from SendGrid before you start the migration. This ensures you have a backup and makes the transition smoother.
General Data Export Steps
- 1Log into your SendGrid account and navigate to Settings or Privacy.
- 2Look for "Download your data", "Export", or "Data portability" options.
- 3Select all data you want to export and choose a standard format (ZIP, CSV, JSON).
- 4Wait for the export to complete — large accounts may take hours or days.
- 5Download and verify the export before proceeding with migration.
Under GDPR Article 20, you have the right to data portability. SendGrid is required to provide your data in a structured, commonly used format upon request.
Frequently Asked Questions
What are the best EU alternatives to SendGrid?
There are 2 European alternatives to SendGrid. Brevo, Mailjet are among the top-rated options. All are GDPR-compliant and store your data in European data centers.
How long does it take to switch from SendGrid?
Migration time varies by alternative. Most migrations can be completed in under an hour with our step-by-step guides. We provide detailed migration guides for each alternative.
Can I export my data from SendGrid?
Yes, most services including SendGrid allow you to export your data. Check the settings or privacy section of your SendGrid account for data export options. GDPR also grants you the right to data portability.
Is switching from SendGrid to an EU alternative safe?
Yes, switching is safe when done correctly. We recommend: 1) Export your data from SendGrid first, 2) Set up the new EU service, 3) Import your data, 4) Run both services in parallel for a transition period, 5) Update any linked accounts or integrations, and 6) Cancel your SendGrid subscription only after verifying everything works.
Why should I switch from SendGrid to an EU alternative?
EU alternatives provide stronger privacy protection under GDPR, keep your data in European data centers, and are not subject to US surveillance laws like the CLOUD Act or FISA Section 702. By switching, you gain true data sovereignty and support European tech innovation.