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Wix vs PrestaShop: Which Prioritizes Your Data Security?

Explore the data privacy strengths of Wix (US) and PrestaShop (FR). Discover which e-commerce platform upholds your security standards today.

Last updated: February 1, 2026Reviewed by Built in EU Team

Should You Switch to PrestaShop?

What You Gain

Gain full GDPR compliance and a strong EU-based community support.

Privacy advantage
Trade-offs

Potential loss of advanced features and ease of use found in Wix.

Wix has more features
Bottom Line

Switch if privacy and EU compliance are priorities; stay if features matter more.

At a Glance

Data Location
🇺🇸US

US data laws

🇫🇷FR

GDPR protected

Pricing

Wix

freemium

PrestaShop

freemium

Migration
Medium difficulty~3-5 hours

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaWixPrestaShop
Server Location
US (AWS), EU (optional)EU
GDPR Compliance
Partial (SCCs)Full
Open Source
E2E Encryption
OptionalOptional
Data Portability
PartialFull export

CLOUD Act Notice

Wix is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. PrestaShop is not subject to US jurisdiction.

Switching from
Wix logo

Wix

🇺🇸

Wix.com Ltd

VS
Switching to
PrestaShop logo

PrestaShop

🇫🇷

PrestaShop SA

US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

GDPR Compliant
EU-Based
Open Source
EU-hosted

Reasons to Switch

  • PrestaShop is open source, allowing full customization of your store.
  • Multilingual support enables targeting diverse European markets effectively.
  • B2B features like wholesale pricing cater specifically to business customers.
  • GDPR compliance ensures your store meets EU data protection regulations.

Things to Consider

  • !Migration from Wix can be complex, requiring data export and manual setup.
  • !PrestaShop has a steeper learning curve compared to Wix's drag-and-drop editor.
  • !Limited built-in features may require purchasing additional modules for full functionality.
Migration difficulty:
Medium
~3-5 hours

Migration Overview

Full guide
Difficulty
Medium
Time Estimate
~3-5 hours

Depends on data size and complexity

Quick Steps

1

Create PrestaShop account and configure settings

2

Export and prepare data from Wix

3

Import data, test integrations, and migrate users

Note: PrestaShop is highly customizable and SEO friendly, which aligns well with Wix's offerings. Migration might involve configuring modules and themes.

Other alternatives to Wix

Ready to make the switch?

Start using PrestaShop today and take control of your data privacy.