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Colgate vs Aquafresh: Which Ensures Safer Data Privacy?

Explore how Colgate (US) and Aquafresh (EU) handle your personal care data. See why privacy-conscious users might prefer the EU alternative today.

Last updated: February 2, 2026Reviewed by Built in EU Team

Should You Switch to Aquafresh?

What You Gain

Gain better privacy protection and fluoride for cavity prevention.

Privacy advantage
Trade-offs

Potentially fewer features compared to Colgate.

Colgate has more features
Bottom Line

Switch if privacy is a priority; otherwise, consider staying with Colgate.

At a Glance

Data Location
🇺🇸US

US data laws

🇪🇺EU

GDPR protected

Pricing

Colgate

Contact

Aquafresh

paid

Migration

Migration info not available

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaColgateAquafresh
Server Location
UnknownUnknown
GDPR Compliance
UnknownUnknown
Open Source
E2E Encryption
UnknownUnknown
Data Portability
UnknownUnknown

CLOUD Act Notice

Colgate is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Aquafresh is not subject to US jurisdiction.

Switching from
Colgate logo

Colgate

🇺🇸

Colgate

VS
Switching to
Aquafresh logo

Aquafresh

🇪🇺

Aquafresh

US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

No certifications listed

Reasons to Switch

  • Aquafresh contains fluoride to help prevent cavities effectively.
  • Offers dental hygiene tips on their homepage for better care.
  • Aquafresh has a fresh mint flavor for enhanced breath freshness.
  • Available in various formulations for different dental needs.

Things to Consider

  • !Switching may require adjustment to Aquafresh's flavor profile.
  • !Potential difficulty finding Aquafresh in some US stores.

Other alternatives to Colgate

Ready to make the switch?

Start using Aquafresh today and take control of your data privacy.