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Amplitude vs umami: The Cookie-Free Tracking Comparison

Discover how US-based Amplitude and EU's umami offer privacy-focused web analytics without cookies. Choose the right fit for your compliance needs now.

Last updated: February 1, 2026โ€ขReviewed by Built in EU Team

Should You Switch to umami?

What You Gain

Gain full GDPR compliance and EU-hosted data.

Privacy advantage
Trade-offs

Lose advanced features like A/B testing and cohort analysis.

Amplitude has more features
Bottom Line

Switch if privacy is a priority; stay with Amplitude for advanced features.

At a Glance

Data Location
๐Ÿ‡บ๐Ÿ‡ธUS

US data laws

๐Ÿ‡ช๐Ÿ‡บEU

GDPR protected

Pricing

Amplitude

Contact

umami

free

Migration
Medium difficulty~1 day

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaAmplitudeumami
Server Location
US (AWS), EU (optional)EU
GDPR Compliance
Partial (SCCs)Full
Open Source
E2E Encryption
Enterprise onlyOptional
Data Portability
Full exportFull export

CLOUD Act Notice

Amplitude is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. umami is not subject to US jurisdiction.

Switching from
Amplitude logo

Amplitude

๐Ÿ‡บ๐Ÿ‡ธ

Amplitude

VS
Switching to
umami logo

umami

๐Ÿ‡ช๐Ÿ‡บ

US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

EU-hosted
GDPR Compliant
Open Source

Reasons to Switch

  • โœ“EU-hosted data ensures compliance with GDPR regulations.
  • โœ“No third-party cookies enhance user privacy and tracking accuracy.
  • โœ“Open source allows for customization and community support.
  • โœ“Monitor multiple websites from a single dashboard for efficiency.

Things to Consider

  • !Missing A/B testing tools that Amplitude offers for experiments.
  • !Learning curve due to different interface and feature set.
  • !Migration may require significant data transfer and setup time.
Migration difficulty:
Medium
~1 day

Migration Overview

Full guide
Difficulty
Medium
Time Estimate
~1 day

Depends on data size and complexity

Quick Steps

1

Create umami account and configure settings

2

Export and prepare data from Amplitude

3

Import data, test integrations, and migrate users

Note: Umami is a privacy-focused analytics tool that is straightforward to set up and use, providing essential insights without third-party cookies.

Other alternatives to Amplitude

Ready to make the switch?

Start using umami today and take control of your data privacy.