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Amplitude vs Counter: Is GDPR Compliance Your Priority?

Explore how US-based Amplitude and EU's Counter handle data privacy. Discover which web analytics tool best aligns with GDPR standards.

Last updated: February 1, 2026โ€ขReviewed by Built in EU Team

Should You Switch to Counter?

What You Gain

Gain full GDPR compliance and enhanced user privacy protections.

Privacy advantage
Trade-offs

Lose advanced features like A/B testing and cohort analysis.

Amplitude has more features
Bottom Line

Switch if privacy is a priority over advanced features; otherwise, stay with Amplitude.

At a Glance

Data Location
๐Ÿ‡บ๐Ÿ‡ธUS

US data laws

๐Ÿ‡ช๐Ÿ‡บEU

GDPR protected

Pricing

Amplitude

Contact

Counter

free

Migration
Medium difficulty~1-2 days

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaAmplitudeCounter
Server Location
US (AWS), EU (optional)EU
GDPR Compliance
Partial (SCCs)Full
Open Source
E2E Encryption
Enterprise onlyOptional
Data Portability
Full exportUnknown

CLOUD Act Notice

Amplitude is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Counter is not subject to US jurisdiction.

Switching from
Amplitude logo

Amplitude

๐Ÿ‡บ๐Ÿ‡ธ

Amplitude

VS
Switching to
Counter logo

Counter

๐Ÿ‡ช๐Ÿ‡บ

US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

EU-hosted
GDPR Compliant
Open Source

Reasons to Switch

  • โœ“Counter is EU-hosted, ensuring full GDPR compliance for users.
  • โœ“Offers optional end-to-end encryption for enhanced data security.
  • โœ“Privacy-friendly analytics reduce user tracking concerns in the EU.
  • โœ“Open-source nature allows for customization and community support.

Things to Consider

  • !Migration from Amplitude may require significant data restructuring.
  • !Counter lacks advanced cohort analysis available in Amplitude.
  • !Learning curve for users unfamiliar with open-source analytics tools.
Migration difficulty:
Medium
~1-2 days

Migration Overview

Full guide
Difficulty
Medium
Time Estimate
~1-2 days

Depends on data size and complexity

Quick Steps

1

Create Counter account and configure settings

2

Export and prepare data from Amplitude

3

Import data, test integrations, and migrate users

Note: Counter offers a privacy-friendly analytics service with open-source capabilities, suitable for organizations prioritizing data privacy.

Other alternatives to Amplitude

Ready to make the switch?

Start using Counter today and take control of your data privacy.