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Free Web Analytics Tools Built in Europe

17 free and freemium web analytics — GDPR-compliant, no credit card required

17 free options6 completely freeGDPR Compliant

Completely Free

No paid plans, no credit card, no hidden costs — 6 products

Free Plans Available

Generous free tiers with optional paid upgrades — 11 products

What You Give Up vs Paid Web Analytics

What free options get right

  • +Core web analytics features for personal use
  • +Full GDPR compliance and EU data residency
  • +No data harvesting or surveillance capitalism
  • +Often open source with community support

Typical trade-offs

  • -Storage or user limits on free tiers
  • -Fewer integrations with third-party tools
  • -Community support instead of priority support
  • -Less polished UI compared to big-budget US products

For most individuals and small teams, the free EU web analytics listed above cover all essential features. If you need enterprise-level capabilities, browse all Web Analytics including paid options.

8 of these are also open source

Many free EU web analytics are open-source projects you can self-host and audit.

View Open Source Web Analytics

Free Alternatives to US Web Analytics

Looking for a free replacement? These EU tools can replace popular US services at no cost.

Frequently Asked Questions

Are these web analytics really free?

Yes. Products in our "Completely Free" section like umami, Swetrix, Counter are genuinely free to use with no payment required. They are funded through donations, grants, or as open-source community projects. The "Free Plans Available" section lists products with generous free tiers that cover most personal use, though they also offer paid plans for advanced features.

What's the catch with freemium web analytics?

Freemium web analytics offer a free tier with core features, but limit certain capabilities such as storage space, number of users, or advanced functionality. The free plan is typically sufficient for personal use or small teams. If you outgrow it, you can upgrade to a paid plan -- but unlike US freemium services, these EU-based products do not monetize your personal data.

Which free web analytics is best?

The best free web analytics depends on your needs. umami is our top-rated option based on quality score, features, and user feedback. Swetrix is also excellent. All listed products are EU-based and GDPR-compliant, so your data stays protected regardless of which you choose.

Are free EU web analytics as good as US products?

Many free EU web analytics are comparable to or better than their US counterparts for core features. The main advantage is that EU-based services are natively GDPR-compliant and do not sell your data or expose it to US surveillance laws. While some US products may have larger ecosystems, the free EU alternatives listed here cover the essential features most users need.