Google Analytics vs Matomo
A comprehensive comparison to help you decide if Matomo is the right EU alternative to Google Analytics for your needs.
Google Analytics
Google Analytics is a web analytics service provided by Google that tracks and reports website traffic. It offers real-time monitoring of user activity, allowing businesses to understand how visitors interact with their websites. Key features include customizable dashboards and reports, goal tracking and conversion analysis, and event tracking for user interactions. Additionally, it provides audience segmentation and insights, integration with Google Ads, e-commerce tracking capabilities, and multi-channel attribution modeling. The platform is primarily used by digital marketers, web developers, and business analysts seeking to optimize online performance and enhance user experience. As a US-based service, Google Analytics stores user data in the United States and is subject to US data laws, including the CLOUD Act and FISA 702. The pricing model for Google Analytics varies, offering a free version with basic features and a premium version, Google Analytics 360, which includes advanced features and is available for a fee.
Matomo
Matomo is a comprehensive web analytics platform that empowers businesses to gain insights into their website traffic and user behavior. As an open-source, self-hosted solution, Matomo offers users complete control over their data, ensuring privacy and compliance with EU regulations. Key features include customizable dashboards, real-time data tracking, and detailed reports on visitor interactions. Unlike many analytics tools, Matomo is EU-hosted, providing a significant advantage for organizations prioritizing GDPR compliance and data sovereignty. This makes it particularly appealing to European businesses and any global entity concerned with stringent data protection standards. Matomo's pricing model is straightforward, with a free version available, allowing users to explore its capabilities without financial commitment. Its target audience includes small to medium-sized enterprises, digital marketers, and web developers who require robust analytics without compromising on data privacy. By choosing Matomo, users benefit from a reliable analytics service that respects user privacy and adheres to the highest standards of data protection.
Our Verdict
Why choose Matomo
- +GDPR compliance with EU server hosting
- +Open source allows code customization
- +Self-hosting option enhances data control
- +ISO 27001 certification ensures security
Things to consider
- -Migration from Google Analytics can be complex
- -Lacks direct integration with Google Ads
- -Learning curve for new interface and features
Privacy Winner: Matomo
Your data stays in the EU and is protected under GDPR, free from US CLOUD Act access.
Feature Comparison
Google Analytics
🇺🇸Matomo
🇪🇺US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓GDPR compliance with EU server hosting
- ✓Open source allows code customization
- ✓Self-hosting option enhances data control
- ✓ISO 27001 certification ensures security
Things to Consider
- !Migration from Google Analytics can be complex
- !Lacks direct integration with Google Ads
- !Learning curve for new interface and features
Frequently Asked Questions
Is Matomo a good replacement for Google Analytics?
Yes, Matomo is a GDPR-compliant European alternative to Google Analytics. It offers similar functionality while ensuring your data stays within EU jurisdiction and is protected under strict European privacy laws.
Is Matomo GDPR compliant?
Yes, Matomo is a European company that fully complies with GDPR regulations. Your data is stored in EU data centers and is not subject to US surveillance laws like the CLOUD Act.
How much does Matomo cost?
Matomo offers free pricing. Visit their website for current pricing details and to compare plans based on your specific needs.
Where is my data stored with Matomo?
Matomo stores data in EU data centers, ensuring compliance with European data protection regulations and keeping your information within EU jurisdiction.
Other EU alternatives to Google Analytics
Ready to make the switch to Matomo?
Take control of your data privacy by switching to an EU-based alternative.