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Amplitude vs Simple Analytics: The Visitor Privacy Comparison

Discover how US-based Amplitude and EU's Simple Analytics prioritize visitor privacy. Learn which platform aligns best with your data protection needs.

Last updated: February 1, 2026•Reviewed by Built in EU Team

Should You Switch to Simple Analytics?

What You Gain

Gain full GDPR compliance and enhanced user privacy protections.

Privacy advantage
Trade-offs

Lose advanced features like A/B testing and cohort analysis.

Amplitude has more features
Bottom Line

Switch if privacy is your priority; stay if you need advanced analytics.

At a Glance

Data Location
🇺🇸US

US data laws

🇳🇱NL

GDPR protected

Pricing

Amplitude

Contact

Simple Analytics

subscription

Migration
Medium difficulty~1 day

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaAmplitudeSimple Analytics
Server Location
US (AWS), EU (optional)EU
GDPR Compliance
Partial (SCCs)Full
Open Source
E2E Encryption
Enterprise onlyOptional
Data Portability
Full exportFull export

CLOUD Act Notice

Amplitude is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Simple Analytics is not subject to US jurisdiction.

Switching from
Amplitude logo

Amplitude

🇺🇸

Amplitude

VS
Switching to
Simple Analytics logo

Simple Analytics

🇳🇱

Simple Analytics

US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

EU-hosted
EU-Based
GDPR Compliant

Reasons to Switch

  • âś“EU-hosted servers ensure GDPR compliance for European users.
  • âś“Focus on privacy means no tracking cookies or personal data collection.
  • âś“Simple Analytics offers a clear, user-friendly interface for quick insights.
  • âś“Lower pricing model compared to Amplitude, especially for small businesses.

Things to Consider

  • !Lacks advanced features like A/B testing and cohort analysis.
  • !Migration may require manual data transfer and setup adjustments.
  • !Steeper learning curve for users accustomed to Amplitude's tools.
Migration difficulty:
Medium
~1 day

Migration Overview

Full guide
Difficulty
Medium
Time Estimate
~1 day

Depends on data size and complexity

Quick Steps

1

Create Simple Analytics account and configure settings

2

Export and prepare data from Amplitude

3

Import data, test integrations, and migrate users

Note: Simple Analytics provides a straightforward and privacy-focused analytics solution, ideal for those looking for simplicity and compliance.

Other alternatives to Amplitude

Ready to make the switch?

Start using Simple Analytics today and take control of your data privacy.