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Amplitude vs Counter: Is GDPR Compliance Your Priority?

Explore how US-based Amplitude and EU's Counter handle data privacy. Discover which web analytics tool best aligns with GDPR standards.

Last updated: February 1, 2026•Reviewed by Built in EU Team

Should You Switch to Counter?

What You Gain

Gain full GDPR compliance and enhanced user privacy protections.

Privacy advantage
Trade-offs

Lose advanced features like A/B testing and cohort analysis.

Amplitude has more features
Bottom Line

Switch if privacy is a priority over advanced features; otherwise, stay with Amplitude.

At a Glance

Data Location
🇺🇸US

US data laws

🇪🇺EU

GDPR protected

Pricing

Amplitude

Contact

Counter

free

Migration
Medium difficulty~1-2 days

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaAmplitudeCounter
Server Location
US (AWS), EU (optional)EU
GDPR Compliance
Partial (SCCs)Full
Open Source
E2E Encryption
Enterprise onlyOptional
Data Portability
Full exportUnknown

CLOUD Act Notice

Amplitude is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Counter is not subject to US jurisdiction.

Switching from
Amplitude logo

Amplitude

🇺🇸

Amplitude

VS
Switching to
Counter logo

Counter

🇪🇺

US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

EU-hosted
GDPR Compliant
Open Source

Reasons to Switch

  • âś“Counter is EU-hosted, ensuring full GDPR compliance for users.
  • âś“Offers optional end-to-end encryption for enhanced data security.
  • âś“Privacy-friendly analytics reduce user tracking concerns in the EU.
  • âś“Open-source nature allows for customization and community support.

Things to Consider

  • !Migration from Amplitude may require significant data restructuring.
  • !Counter lacks advanced cohort analysis available in Amplitude.
  • !Learning curve for users unfamiliar with open-source analytics tools.
Migration difficulty:
Medium
~1-2 days

Migration Overview

Full guide
Difficulty
Medium
Time Estimate
~1-2 days

Depends on data size and complexity

Quick Steps

1

Create Counter account and configure settings

2

Export and prepare data from Amplitude

3

Import data, test integrations, and migrate users

Note: Counter offers a privacy-friendly analytics service with open-source capabilities, suitable for organizations prioritizing data privacy.

Other alternatives to Amplitude

Ready to make the switch?

Start using Counter today and take control of your data privacy.