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Amazon vs Currys: Is Your Data Safer with EU Choices?

Explore how UK-based Currys offers enhanced data privacy in food & beverages shopping compared to US giant Amazon. Discover the safer option now.

Last updated: February 2, 2026Reviewed by Built in EU Team

Should You Switch to Currys?

What You Gain

Gain GDPR compliance, expert consultations, and recycling programs.

Privacy advantage
Trade-offs

Limited product range and fewer services compared to Amazon.

Amazon has more features
Bottom Line

Switch if privacy and local support matter more than variety and services.

At a Glance

Data Location
🇺🇸US

US data laws

🇪🇺EU

GDPR protected

Pricing

Amazon

freemium

Currys

paid

Migration
unknown difficulty

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaAmazonCurrys
Server Location
US (AWS), EU (optional)EU
GDPR Compliance
Partial (SCCs)Full
Open Source
E2E Encryption
OptionalOptional
Data Portability
PartialPartial

CLOUD Act Notice

Amazon is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Currys is not subject to US jurisdiction.

Switching from
Amazon logo

Amazon

🇺🇸

Amazon

VS
Switching to
Currys logo

Currys

🇪🇺

Currys

US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

No certifications listed

Reasons to Switch

  • Currys offers a price match guarantee on electronics purchases.
  • Same-day delivery service available for local orders at Currys.
  • In-store expert consultations help with product selection and advice.
  • Currys provides a recycling program for old devices, promoting sustainability.

Things to Consider

  • !Currys has a smaller product range compared to Amazon's vast selection.
  • !Transitioning may involve a learning curve for navigating Currys' website.
  • !Limited availability of non-electronics items compared to Amazon.
Migration difficulty:
Easy

Migration Overview

Difficulty
unknown

Quick Steps

1

Plan migration timeline and backup all data

2

Set up Currys with custom configuration

3

Migrate in phases, test thoroughly at each step

Note: No information available on switching to Currys.

Other alternatives to Amazon

Ready to make the switch?

Start using Currys today and take control of your data privacy.