Google Analytics vs Simple Analytics
A comprehensive comparison to help you decide if Simple Analytics is the right EU alternative to Google Analytics for your needs.
Google Analytics
Google Analytics is a web analytics service provided by Google that tracks and reports website traffic. It offers real-time monitoring of user activity, allowing businesses to understand how visitors interact with their websites. Key features include customizable dashboards and reports, goal tracking and conversion analysis, and event tracking for user interactions. Additionally, it provides audience segmentation and insights, integration with Google Ads, e-commerce tracking capabilities, and multi-channel attribution modeling. The platform is primarily used by digital marketers, web developers, and business analysts seeking to optimize online performance and enhance user experience. As a US-based service, Google Analytics stores user data in the United States and is subject to US data laws, including the CLOUD Act and FISA 702. The pricing model for Google Analytics varies, offering a free version with basic features and a premium version, Google Analytics 360, which includes advanced features and is available for a fee.
Simple Analytics
Simple Analytics is a Dutch web analytics service designed for businesses and individuals who prioritize privacy and data protection. Unlike many analytics tools, Simple Analytics provides essential insights into website traffic without compromising user privacy. It offers a streamlined interface that allows users to track visitor behavior, page views, and referral sources with ease. Key features include its commitment to privacy, as it does not use cookies or track personal data, ensuring compliance with GDPR and other European data protection regulations. Simple Analytics is hosted entirely within the EU, providing users with the assurance of data sovereignty and security. This makes it an ideal choice for European businesses and organizations that need to adhere to strict data protection standards. The service is particularly beneficial for small to medium-sized enterprises, non-profits, and privacy-conscious individuals who require straightforward analytics without the complexity and privacy concerns of larger platforms. Simple Analytics operates on a subscription-based pricing model, offering various plans to accommodate different needs and budgets.
Our Verdict
Why choose Simple Analytics
- +GDPR compliance ensures EU data privacy standards
- +EU-based servers reduce data transfer concerns
- +Simplified interface for quicker insights
- +No user tracking means enhanced privacy focus
Things to consider
- -Lacks Google Ads integration for ad tracking
- -Migration may disrupt existing data analysis
- -Limited e-commerce tracking features
Privacy Winner: Simple Analytics
Your data stays in the EU and is protected under GDPR, free from US CLOUD Act access.
Feature Comparison
Google Analytics
🇺🇸Simple Analytics
🇳🇱Simple Analytics
US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓GDPR compliance ensures EU data privacy standards
- ✓EU-based servers reduce data transfer concerns
- ✓Simplified interface for quicker insights
- ✓No user tracking means enhanced privacy focus
Things to Consider
- !Lacks Google Ads integration for ad tracking
- !Migration may disrupt existing data analysis
- !Limited e-commerce tracking features
Frequently Asked Questions
Is Simple Analytics a good replacement for Google Analytics?
Yes, Simple Analytics is a GDPR-compliant European alternative to Google Analytics. It offers similar functionality while ensuring your data stays within EU jurisdiction and is protected under strict European privacy laws.
Is Simple Analytics GDPR compliant?
Yes, Simple Analytics is a European company that fully complies with GDPR regulations. Your data is stored in EU data centers and is not subject to US surveillance laws like the CLOUD Act.
How much does Simple Analytics cost?
Simple Analytics offers subscription pricing. Visit their website for current pricing details and to compare plans based on your specific needs.
Where is my data stored with Simple Analytics?
Simple Analytics stores data in EU data centers, ensuring compliance with European data protection regulations and keeping your information within EU jurisdiction.
Other EU alternatives to Google Analytics
Ready to make the switch to Simple Analytics?
Take control of your data privacy by switching to an EU-based alternative.