Google Analytics vs Plausible
A comprehensive comparison to help you decide if Plausible is the right EU alternative to Google Analytics for your needs.
Google Analytics
Google Analytics is a web analytics service provided by Google that tracks and reports website traffic. It offers real-time monitoring of user activity, allowing businesses to understand how visitors interact with their websites. Key features include customizable dashboards and reports, goal tracking and conversion analysis, and event tracking for user interactions. Additionally, it provides audience segmentation and insights, integration with Google Ads, e-commerce tracking capabilities, and multi-channel attribution modeling. The platform is primarily used by digital marketers, web developers, and business analysts seeking to optimize online performance and enhance user experience. As a US-based service, Google Analytics stores user data in the United States and is subject to US data laws, including the CLOUD Act and FISA 702. The pricing model for Google Analytics varies, offering a free version with basic features and a premium version, Google Analytics 360, which includes advanced features and is available for a fee.
Plausible
Plausible is a web analytics service designed to provide essential insights without compromising user privacy. It operates without cookies, ensuring a lightweight and straightforward experience for website owners who prioritize user trust. Key features include real-time data tracking, simple integration, and a user-friendly dashboard that delivers clear and actionable insights. Plausible stands out by being hosted entirely within the EU, offering full compliance with GDPR regulations and ensuring data sovereignty. This makes it an ideal choice for businesses, bloggers, and developers who are conscious of privacy and legal compliance. The service is particularly beneficial for those who want to avoid the complexities and intrusiveness of traditional analytics tools. Plausible's pricing model is transparent and straightforward, based on the number of monthly page views, making it accessible for websites of all sizes. With Plausible, users can enjoy peace of mind knowing their analytics are both effective and ethically managed.
Our Verdict
Why choose Plausible
- +No cookies used, reducing privacy concerns.
- +EU-hosted servers ensure GDPR compliance.
- +Lightweight script, faster page loads.
- +Open-source, allowing custom modifications.
Things to consider
- -Lacks Google Ads integration.
- -No multi-channel attribution modeling.
- -Migration requires data export/import.
Privacy Winner: Plausible
Your data stays in the EU and is protected under GDPR, free from US CLOUD Act access.
Feature Comparison
Google Analytics
🇺🇸Plausible
🇪🇪Plausible
US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓No cookies used, reducing privacy concerns.
- ✓EU-hosted servers ensure GDPR compliance.
- ✓Lightweight script, faster page loads.
- ✓Open-source, allowing custom modifications.
Things to Consider
- !Lacks Google Ads integration.
- !No multi-channel attribution modeling.
- !Migration requires data export/import.
Frequently Asked Questions
Is Plausible a good replacement for Google Analytics?
Yes, Plausible is a GDPR-compliant European alternative to Google Analytics. It offers similar functionality while ensuring your data stays within EU jurisdiction and is protected under strict European privacy laws.
Is Plausible GDPR compliant?
Yes, Plausible is a European company that fully complies with GDPR regulations. Your data is stored in EU data centers and is not subject to US surveillance laws like the CLOUD Act.
How much does Plausible cost?
Plausible offers subscription pricing. Visit their website for current pricing details and to compare plans based on your specific needs.
Where is my data stored with Plausible?
Plausible stores data in EU data centers, ensuring compliance with European data protection regulations and keeping your information within EU jurisdiction.
Ready to make the switch to Plausible?
Take control of your data privacy by switching to an EU-based alternative.