Mailchimp vs Brevo
A comprehensive comparison to help you decide if Brevo is the right EU alternative to Mailchimp for your needs.
Mailchimp
Mailchimp, a product of Intuit, is an email marketing service based in the United States that facilitates the creation and management of email campaigns. It offers tools for automating email workflows, segmenting and targeting audiences, and conducting A/B testing for subject lines. Users can customize email templates and access performance analytics and reporting to optimize their marketing strategies. The platform integrates with various e-commerce platforms and provides social media ad management capabilities. Mailchimp is designed for businesses and marketers seeking to streamline their email marketing efforts. It is important to note that Mailchimp stores user data in the United States, making it subject to US data laws such as the CLOUD Act and FISA 702. The service operates on a tiered pricing model, offering different plans based on the number of contacts and features required.
Brevo
Brevo (formerly Sendinblue) is a French marketing and transactional email platform founded in 2012 by Armand Thiberge in Paris. With over 500,000 customers including eBay, Volkswagen, and Michelin, Brevo has grown from an email marketing tool into a full customer communication suite covering email campaigns, transactional email API, SMS, WhatsApp, CRM, live chat, and marketing automation. All data is processed and stored in EU data centers. Brevo offers a genuinely usable free tier (300 emails/day) that makes it accessible for startups and small projects, with paid plans scaling from Starter through Enterprise.
Our Verdict
Why choose Brevo
- +Brevo offers multi-channel: email, SMS, WhatsApp, live chat.
- +Free tier: 300 emails/day, no contact storage limit.
- +Brevo has EU-based servers, ensuring GDPR compliance.
- +Built-in CRM with deal pipeline and contact management.
Things to consider
- -Migration from Mailchimp to Brevo can be time-consuming.
- -Brevo lacks social media ad management features.
- -Learning curve for Brevo's multi-channel tools.
Privacy Winner: Brevo
Your data stays in the EU and is protected under GDPR, free from US CLOUD Act access.
Feature Comparison
Mailchimp
🇺🇸Intuit
Brevo
🇫🇷Brevo (formerly Sendinblue)
US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓Brevo offers multi-channel: email, SMS, WhatsApp, live chat.
- ✓Free tier: 300 emails/day, no contact storage limit.
- ✓Brevo has EU-based servers, ensuring GDPR compliance.
- ✓Built-in CRM with deal pipeline and contact management.
Things to Consider
- !Migration from Mailchimp to Brevo can be time-consuming.
- !Brevo lacks social media ad management features.
- !Learning curve for Brevo's multi-channel tools.
Frequently Asked Questions
Is Brevo a good replacement for Mailchimp?
Yes, Brevo is a GDPR-compliant European alternative to Mailchimp. It offers similar functionality while ensuring your data stays within EU jurisdiction and is protected under strict European privacy laws.
Is Brevo GDPR compliant?
Yes, Brevo is a European company that fully complies with GDPR regulations. Your data is stored in EU data centers and is not subject to US surveillance laws like the CLOUD Act.
How much does Brevo cost?
Brevo offers freemium pricing. Visit their website for current pricing details and to compare plans based on your specific needs.
Where is my data stored with Brevo?
Brevo stores data in EU data centers, ensuring compliance with European data protection regulations and keeping your information within EU jurisdiction.
Other EU alternatives to Mailchimp
Ready to make the switch to Brevo?
Take control of your data privacy by switching to an EU-based alternative.