Leaving Mailchimp? Here's everything you need
Compare 5 EU alternatives side-by-side. Find the right fit based on migration difficulty, pricing, and privacy features.
Your data may be subject to US surveillance laws
Mailchimp is headquartered in the US. Under the CLOUD Act and FISA Section 702, US authorities can access your data without your knowledge. Switch to an EU alternative to keep your data protected under GDPR.
All EU Alternatives at a Glance
| Alternative | Country | Pricing | Difficulty | Time Estimate | Actions |
|---|---|---|---|---|---|
MailjetRecommended Mailjet by Sinch is a European email marketing platform designed for businesses to manage and optimize their email campaigns. It offers features such as email automation, real-time analytics, and customizable templates. Mailjet ensures compliance with EU data protection regulations, providing a reliable solution for businesses operating in Europe. | 🇫🇷France | Free plan available | Medium | 2-4 hours | |
BrevoRecommended Brevo (formerly Sendinblue) is a French marketing and transactional email platform founded in 2012 by Armand Thiberge in Paris. With over 500,000 customers including eBay, Volkswagen, and Michelin, Brevo has grown from an email marketing tool into a full customer communication suite covering email campaigns, transactional email API, SMS, WhatsApp, CRM, live chat, and marketing automation. All data is processed and stored in EU data centers. Brevo offers a genuinely usable free tier (300 emails/day) that makes it accessible for startups and small projects, with paid plans scaling from Starter through Enterprise. | 🇫🇷France | Free plan available | Medium | 2-4 hours | |
rapidmail Rapidmail is a robust email marketing service designed to help businesses in Europe efficiently manage their email campaigns. With an intuitive interface, users can create, send, and analyze newsletters with ease, making it an ideal tool for businesses looking to enhance their communication strategy. Key features include customizable templates, detailed analytics, and seamless integration with various platforms. Rapidmail stands out with its strong focus on privacy and security, hosting all data within the EU to ensure compliance with GDPR regulations, providing users with peace of mind regarding data sovereignty. This makes it particularly appealing to European businesses that prioritize data protection. The service is suitable for small to medium-sized businesses, marketing teams, and any organization seeking a reliable email marketing solution. Rapidmail offers a transparent pricing model based on the number of emails sent, allowing businesses to scale their usage according to their needs without hidden costs. With its commitment to privacy and user-friendly design, Rapidmail is a practical choice for those looking to streamline their email marketing efforts while adhering to strict data protection standards. | 🇪🇺EU | Subscription | Medium | 2-4 hours | |
Sweego Sweego is a comprehensive Food & Beverages platform designed to streamline transactional email automation and SMS notifications for businesses across Europe. With its robust suite of features, Sweego ensures seamless communication by offering customizable email templates and multi-language support for diverse campaigns. The platform is tailored for businesses seeking efficient communication tools that prioritize data privacy and compliance. Key features of Sweego include an EU-hosted data compliance framework, ensuring all user data is managed in accordance with GDPR standards. This makes Sweego an ideal choice for companies that prioritize data sovereignty and security. The real-time analytics dashboard provides actionable insights, allowing businesses to optimize their communication strategies effectively. Additionally, Sweego offers API access for third-party integration, enhancing its flexibility and utility across various business needs. Sweego is particularly suited for European businesses and organizations that require reliable, GDPR-compliant communication solutions. While specific pricing details are not provided, the platform's features suggest a scalable model that can accommodate different business sizes and needs. By hosting data within the EU, Sweego not only guarantees compliance but also offers peace of mind regarding data protection and privacy. | 🇪🇺EU | Subscription | Medium | 2-4 hours | |
E EmailLabs EmailLabs is a robust transactional email service based in Poland, designed to meet the needs of businesses requiring reliable and secure email communications. It specializes in sending transactional emails such as order confirmations, password resets, and notifications, ensuring timely and efficient delivery. Key features include high deliverability rates, detailed analytics, and seamless integration with various platforms. EmailLabs stands out by offering EU-hosted services, ensuring compliance with GDPR regulations and providing data sovereignty advantages. This makes it an ideal choice for European businesses or any organization prioritizing data privacy and security. The service is particularly beneficial for e-commerce platforms, SaaS companies, and any business that relies on transactional emails to communicate with their customers. While specific pricing details are not provided, EmailLabs typically offers scalable pricing models to accommodate businesses of different sizes and needs. By choosing EmailLabs, businesses can rest assured that their email communications are handled with the utmost care and compliance with European data protection standards. | 🇪🇺EU | contact | Medium | 2-4 hours |
Our Top Picks
Best for Privacy
Brevo (formerly Sendinblue) is a French marketing and transactional email platform founded in 2012 by Armand Thiberge in Paris. With over 500,000 customers including eBay, Volkswagen, and Michelin, Brevo has grown from an email marketing tool into a full customer communication suite covering email campaigns, transactional email API, SMS, WhatsApp, CRM, live chat, and marketing automation. All data is processed and stored in EU data centers. Brevo offers a genuinely usable free tier (300 emails/day) that makes it accessible for startups and small projects, with paid plans scaling from Starter through Enterprise.
Certifications:
Best Free Option
Mailjet by Sinch is a European email marketing platform designed for businesses to manage and optimize their email campaigns. It offers features such as email automation, real-time analytics, and customizable templates. Mailjet ensures compliance with EU data protection regulations, providing a reliable solution for businesses operating in Europe.
- Mailjet is EU-hosted, ensuring compliance with EU data regulations.
- Mailjet offers optional end-to-end encryption for enhanced data security.
- Mailjet provides dedicated support for EU customers, improving response times.
Migration difficulty data is being enriched for these alternatives.
Detailed Comparison of Each Alternative
Mailjet by Sinch is a European email marketing platform designed for businesses to manage and optimize their email campaigns. It offers features such as email automation, real-time analytics, and customizable templates. Mailjet ensures compliance with EU data protection regulations, providing a reliable solution for businesses operating in Europe.
Advantages
- Mailjet is EU-hosted, ensuring compliance with EU data regulations.
- Mailjet offers optional end-to-end encryption for enhanced data security.
- Mailjet provides dedicated support for EU customers, improving response times.
- Mailjet's pricing is often lower for similar features compared to Mailchimp.
Trade-offs
- Mailjet lacks advanced A/B testing features available in Mailchimp.
- Migrating data from Mailchimp to Mailjet can be complex and time-consuming.
- Mailjet's user interface may have a steeper learning curve for new users.
Brevo (formerly Sendinblue) is a French marketing and transactional email platform founded in 2012 by Armand Thiberge in Paris. With over 500,000 customers including eBay, Volkswagen, and Michelin, Brevo has grown from an email marketing tool into a full customer communication suite covering email campaigns, transactional email API, SMS, WhatsApp, CRM, live chat, and marketing automation. All data is processed and stored in EU data centers. Brevo offers a genuinely usable free tier (300 emails/day) that makes it accessible for startups and small projects, with paid plans scaling from Starter through Enterprise.
Advantages
- Brevo offers multi-channel: email, SMS, WhatsApp, live chat.
- Free tier: 300 emails/day, no contact storage limit.
- Brevo has EU-based servers, ensuring GDPR compliance.
- Built-in CRM with deal pipeline and contact management.
Trade-offs
- Migration from Mailchimp to Brevo can be time-consuming.
- Brevo lacks social media ad management features.
- Learning curve for Brevo's multi-channel tools.
Rapidmail is a robust email marketing service designed to help businesses in Europe efficiently manage their email campaigns. With an intuitive interface, users can create, send, and analyze newsletters with ease, making it an ideal tool for businesses looking to enhance their communication strategy. Key features include customizable templates, detailed analytics, and seamless integration with various platforms. Rapidmail stands out with its strong focus on privacy and security, hosting all data within the EU to ensure compliance with GDPR regulations, providing users with peace of mind regarding data sovereignty. This makes it particularly appealing to European businesses that prioritize data protection. The service is suitable for small to medium-sized businesses, marketing teams, and any organization seeking a reliable email marketing solution. Rapidmail offers a transparent pricing model based on the number of emails sent, allowing businesses to scale their usage according to their needs without hidden costs. With its commitment to privacy and user-friendly design, Rapidmail is a practical choice for those looking to streamline their email marketing efforts while adhering to strict data protection standards.
Advantages
- EU-hosted servers ensure GDPR compliance.
- Scalable pricing model suits growing businesses.
- User-friendly interface simplifies email creation.
- Detailed analytics enhance campaign insights.
Trade-offs
- Migration from Mailchimp can be time-consuming.
- Lacks social media ad management features.
- Learning curve for new platform functionalities.
Sweego is a comprehensive Food & Beverages platform designed to streamline transactional email automation and SMS notifications for businesses across Europe. With its robust suite of features, Sweego ensures seamless communication by offering customizable email templates and multi-language support for diverse campaigns. The platform is tailored for businesses seeking efficient communication tools that prioritize data privacy and compliance. Key features of Sweego include an EU-hosted data compliance framework, ensuring all user data is managed in accordance with GDPR standards. This makes Sweego an ideal choice for companies that prioritize data sovereignty and security. The real-time analytics dashboard provides actionable insights, allowing businesses to optimize their communication strategies effectively. Additionally, Sweego offers API access for third-party integration, enhancing its flexibility and utility across various business needs. Sweego is particularly suited for European businesses and organizations that require reliable, GDPR-compliant communication solutions. While specific pricing details are not provided, the platform's features suggest a scalable model that can accommodate different business sizes and needs. By hosting data within the EU, Sweego not only guarantees compliance but also offers peace of mind regarding data protection and privacy.
Advantages
- EU-hosted servers ensure GDPR compliance
- Multi-language support for diverse campaigns
- Real-time analytics for instant insights
- API access for custom third-party integrations
Trade-offs
- Unknown company may lack support resources
- Migration from Mailchimp can be time-consuming
- Learning curve for new SMS integration features
EmailLabs is a robust transactional email service based in Poland, designed to meet the needs of businesses requiring reliable and secure email communications. It specializes in sending transactional emails such as order confirmations, password resets, and notifications, ensuring timely and efficient delivery. Key features include high deliverability rates, detailed analytics, and seamless integration with various platforms. EmailLabs stands out by offering EU-hosted services, ensuring compliance with GDPR regulations and providing data sovereignty advantages. This makes it an ideal choice for European businesses or any organization prioritizing data privacy and security. The service is particularly beneficial for e-commerce platforms, SaaS companies, and any business that relies on transactional emails to communicate with their customers. While specific pricing details are not provided, EmailLabs typically offers scalable pricing models to accommodate businesses of different sizes and needs. By choosing EmailLabs, businesses can rest assured that their email communications are handled with the utmost care and compliance with European data protection standards.
Advantages
- EU server ensures data stays within GDPR jurisdiction
- EmailLabs specializes in transactional emails from Poland
- Full GDPR compliance with EU-hosted data
- Potentially lower latency for EU-based recipients
Trade-offs
- Lacks Mailchimp's social media ad management
- Migration may require significant time and effort
- Unknown company may lack Mailchimp's support resources
Before You Switch
Export your data from Mailchimp before you start the migration. This ensures you have a backup and makes the transition smoother.
General Data Export Steps
- 1Log into your Mailchimp account and navigate to Settings or Privacy.
- 2Look for "Download your data", "Export", or "Data portability" options.
- 3Select all data you want to export and choose a standard format (ZIP, CSV, JSON).
- 4Wait for the export to complete — large accounts may take hours or days.
- 5Download and verify the export before proceeding with migration.
Under GDPR Article 20, you have the right to data portability. Mailchimp is required to provide your data in a structured, commonly used format upon request.
Frequently Asked Questions
What are the best EU alternatives to Mailchimp?
There are 5 European alternatives to Mailchimp. Mailjet, Brevo, rapidmail are among the top-rated options. All are GDPR-compliant and store your data in European data centers.
How long does it take to switch from Mailchimp?
Migration time varies by alternative. Most migrations can be completed in under an hour with our step-by-step guides. We provide detailed migration guides for each alternative.
Can I export my data from Mailchimp?
Yes, most services including Mailchimp allow you to export your data. Check the settings or privacy section of your Mailchimp account for data export options. GDPR also grants you the right to data portability.
Is switching from Mailchimp to an EU alternative safe?
Yes, switching is safe when done correctly. We recommend: 1) Export your data from Mailchimp first, 2) Set up the new EU service, 3) Import your data, 4) Run both services in parallel for a transition period, 5) Update any linked accounts or integrations, and 6) Cancel your Mailchimp subscription only after verifying everything works.
Why should I switch from Mailchimp to an EU alternative?
EU alternatives provide stronger privacy protection under GDPR, keep your data in European data centers, and are not subject to US surveillance laws like the CLOUD Act or FISA Section 702. By switching, you gain true data sovereignty and support European tech innovation.