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Mixpanel vs Simple Analytics: Cookie-Free Tracking Unveiled

Discover why businesses are considering Netherlands-based Simple Analytics over US-based Mixpanel for privacy-focused, cookie-free web analytics. Make an informed choice today.

Last updated: February 6, 2026โ€ขReviewed by Built in EU Team

Should You Switch to Simple Analytics?

What You Gain

Gain full GDPR compliance and enhanced user privacy protections.

Privacy advantage
Trade-offs

Lose advanced features like A/B testing and cohort analysis.

Mixpanel has more features
Bottom Line

Switch if privacy is a priority; stay if advanced features are essential.

At a Glance

Data Location
๐Ÿ‡บ๐Ÿ‡ธUS

US data laws

๐Ÿ‡ณ๐Ÿ‡ฑNL

GDPR protected

Pricing

Mixpanel

Contact

Simple Analytics

subscription

Migration
Medium difficulty~2-4 hours

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaMixpanelSimple Analytics
Server Location
US (AWS), EU (optional)EU
GDPR Compliance
Partial (SCCs)Full
Open Source
E2E Encryption
Enterprise onlyOptional
Data Portability
Full exportFull export

CLOUD Act Notice

Mixpanel is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Simple Analytics is not subject to US jurisdiction.

Switching from
Mixpanel logo

Mixpanel

๐Ÿ‡บ๐Ÿ‡ธ

Mixpanel

VS
Switching to
Simple Analytics logo

Simple Analytics

๐Ÿ‡ณ๐Ÿ‡ฑ

Simple Analytics

US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

EU-hosted
EU-Based
GDPR Compliant

Reasons to Switch

  • โœ“EU-hosted servers ensure compliance with GDPR regulations.
  • โœ“Simple Analytics offers a clear privacy policy, enhancing user trust.
  • โœ“Focus on essential metrics reduces data overload for better insights.
  • โœ“No tracking cookies used, improving user experience and compliance.

Things to Consider

  • !Lacks advanced features like A/B testing and cohort analysis.
  • !Migration from Mixpanel may disrupt ongoing analytics processes.
  • !Steeper learning curve due to fewer resources and community support.
Migration difficulty:
Medium
~2-4 hours

Migration Overview

Full guide
Difficulty
Medium
Time Estimate
~2-4 hours

Depends on data size and complexity

Quick Steps

1

Create Simple Analytics account and configure settings

2

Export and prepare data from Mixpanel

3

Import data, test integrations, and migrate users

Other alternatives to Mixpanel

Ready to make the switch?

Start using Simple Analytics today and take control of your data privacy.