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Mailchimp vs Brevo: Is EU Email Tracking More Secure?

Discover how France's Brevo offers enhanced tracking protection compared to the US's Mailchimp. Ensure your emails remain private today!

Last updated: February 19, 2026โ€ขReviewed by Built in EU Team

Should You Switch to Brevo?

What You Gain

Better privacy, multi-channel communication, free tier

Privacy advantage
Trade-offs

Mailchimp's social media ad management not in Brevo

Mailchimp has more features
Bottom Line

Switch for privacy and multi-channel needs; stay for social media ads

At a Glance

Data Location
๐Ÿ‡บ๐Ÿ‡ธUS

US data laws

๐Ÿ‡ซ๐Ÿ‡ทFR

GDPR protected

Pricing

Mailchimp

Contact

Brevo

freemium

Migration
Medium difficulty~2-4 hours

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaMailchimpBrevo
Server Location
US (AWS), EU (optional)EU
GDPR Compliance
Partial (SCCs)Full
Open Source
E2E Encryption
OptionalOptional
Data Portability
Full exportFull export

CLOUD Act Notice

Mailchimp is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Brevo is not subject to US jurisdiction.

Switching from
Mailchimp logo

Mailchimp

๐Ÿ‡บ๐Ÿ‡ธ

Intuit

VS
Switching to
Brevo logo

Brevo

๐Ÿ‡ซ๐Ÿ‡ท

Brevo (formerly Sendinblue)

5.0 (1)
US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

EU-Based
GDPR Compliant
B Corp
ISO 27001
EU-hosted

Reasons to Switch

  • โœ“Brevo offers multi-channel: email, SMS, WhatsApp, live chat.
  • โœ“Free tier: 300 emails/day, no contact storage limit.
  • โœ“Brevo has EU-based servers, ensuring GDPR compliance.
  • โœ“Built-in CRM with deal pipeline and contact management.

Things to Consider

  • !Migration from Mailchimp to Brevo can be time-consuming.
  • !Brevo lacks social media ad management features.
  • !Learning curve for Brevo's multi-channel tools.
Migration difficulty:
Medium
~2-4 hours

Migration Overview

Full guide
Difficulty
Medium
Time Estimate
~2-4 hours

Depends on data size and complexity

Quick Steps

1

Create Brevo account and configure settings

2

Export and prepare data from Mailchimp

3

Import data, test integrations, and migrate users

Note: No specific migration details provided

Other alternatives to Mailchimp

Ready to make the switch?

Start using Brevo today and take control of your data privacy.