Google Analytics vs Simple Analytics: The GDPR Dilemma
Discover how the US-based Google Analytics and the Netherlands' Simple Analytics stack up in privacy and data compliance for your business.
Should You Switch to Simple Analytics?
Enhanced privacy and GDPR compliance with Simple Analytics
Loss of advanced features like real-time tracking and e-commerce
Switch if privacy is a priority; stay with GA for advanced features
At a Glance
US data laws
GDPR protected
Google Analytics
Contact
Simple Analytics
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Privacy & Compliance Comparison
Critical data sovereignty factors at a glance
| Criteria | Google Analytics | Simple Analytics |
|---|---|---|
Server Location | US, EU | EU |
GDPR Compliance | Partial (SCCs) | Full |
Open Source | ||
E2E Encryption | Enterprise only | Optional |
Data Portability | Full export | Full export |
CLOUD Act Notice
Google Analytics is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Simple Analytics is not subject to US jurisdiction.
Google Analytics
🇺🇸Simple Analytics
🇳🇱Simple Analytics
US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓GDPR compliance ensures EU data privacy standards
- ✓EU-based servers reduce data transfer concerns
- ✓Simplified interface for quicker insights
- ✓No user tracking means enhanced privacy focus
Things to Consider
- !Lacks Google Ads integration for ad tracking
- !Migration may disrupt existing data analysis
- !Limited e-commerce tracking features
Migration Overview
Depends on data size and complexity
Quick Steps
Create Simple Analytics account and configure settings
Export and prepare data from Google Analytics
Import data, test integrations, and migrate users
Other alternatives to Google Analytics
Ready to make the switch?
Start using Simple Analytics today and take control of your data privacy.