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GDPR Compliance Risk

Wix is a US-based service subject to the CLOUD Act. EU organizations using this service risk non-compliance with GDPR data transfer requirements.

Wix logo

GDPR-Compliant Alternative to Wix

🇺🇸Wix.com Ltd · US-based · Subject to CLOUD Act

Wix is a web development platform that allows users to create and manage websites without coding knowledge. It offers a drag-and-drop editor, customizable templates, and various tools for SEO, blogging, and e-commerce. Users can host their sites and access analytics to track performance.

Why You Need a GDPR-Compliant Alternative to Wix

Since the landmark Schrems II ruling in 2020, transferring personal data to US-based services like Wix has become a significant legal risk for EU organizations. The US CLOUD Act gives American authorities the power to access data held by US companies, regardless of where that data is physically stored — even if it's in an EU data center.

While the EU-US Data Privacy Framework (DPF) adopted in 2023 provides a new legal basis for transfers, privacy experts and legal scholars have raised concerns about its long-term viability. The framework could face the same fate as its predecessors (Safe Harbor and Privacy Shield), both of which were struck down by the Court of Justice of the EU.

For organizations that want to eliminate compliance risk entirely, switching to a European-based e-commerce platforms is the most straightforward solution. Below are the best GDPR-compliant alternatives to Wix, all headquartered in Europe with data stored in EU data centers.

CLOUD Act Exposure

US authorities can access your data stored by Wix, even if servers are located in Europe.

GDPR Fine Risk

Non-compliant data transfers can result in fines up to 4% of annual global revenue under GDPR Article 83.

EU Alternative Available

4 GDPR-compliant European alternatives available with full EU data residency.

4 GDPR-Compliant Alternatives to Wix

European services with full GDPR compliance and EU data residency

Shopware logo

Shopware

🇩🇪

by shopware AG

German e-commerce platform offering open-source and enterprise solutions for online stores of all sizes.

GDPR CompliantEU-BasedOpen SourceISO 27001SOC 2 Type IISOC 2Self-Hostable
freemiumMigration:●●●2-4 hours

Why switch?

  • Shopware is open source, allowing full customization of the platform.
  • GDPR compliance ensures data protection for EU customers.
  • Shopware's B2B Suite supports complex business transactions efficiently.

Consider

  • Migrating from Wix may require significant data transfer efforts.
  • Shopware has a steeper learning curve for non-technical users.
View DetailsCompareSwitch Guide
Visit Shopware
PrestaShop logo

PrestaShop

🇫🇷

by PrestaShop SA

French open-source e-commerce platform powering over 300,000 shops worldwide with extensive customization options.

GDPR CompliantEU-BasedOpen SourceEU-hosted
freemiumMigration:●●●3-5 hours

Why switch?

  • PrestaShop is open source, allowing full customization of your store.
  • Multilingual support enables targeting diverse European markets effectively.
  • B2B features like wholesale pricing cater specifically to business customers.

Consider

  • Migration from Wix can be complex, requiring data export and manual setup.
  • PrestaShop has a steeper learning curve compared to Wix's drag-and-drop editor.
View DetailsCompareSwitch Guide
Visit PrestaShop
Saleor logo

Saleor

🇵🇱

by Saleor Commerce

Saleor by Saleor Commerce is an open-source e-commerce platform designed for building and managing online stores. It offers features such as customizable storefronts, product management, order processing, and payment integration. Developers can utilize GraphQL APIs for flexibility and scalability in e-commerce solutions.

GDPR CompliantEU-BasedOpen SourceSOC 2
freemiumMigration:●●●2-4 hours

Why switch?

  • Saleor offers a GraphQL API for flexible data queries and integrations.
  • Full GDPR compliance ensures user data protection in the EU market.
  • Open source allows for customization and community-driven improvements.

Consider

  • Migration from Wix may require significant data transfer efforts.
  • Saleor lacks a drag-and-drop editor, increasing design complexity.
View DetailsCompareSwitch Guide
Visit Saleor
Medusa logo

Medusa

🇩🇰

by Medusa Commerce

Danish open-source headless commerce engine built with Node.js for developers building custom storefronts.

GDPR CompliantEU-BasedOpen SourceSelf-Hostable
freeMigration:●●●2-4 hours

Why switch?

  • Open source: Customize your store with Medusa's plugin system.
  • Self-hostable: Control your data on your own EU servers.
  • Headless architecture: Use any frontend technology with Medusa APIs.

Consider

  • Migration pain: Moving from Wix requires data export and setup.
  • Learning curve: Requires Node.js knowledge for effective use.
View DetailsCompareSwitch Guide
Visit Medusa

Quick GDPR Compliance Comparison

ServiceHQ LocationGDPR NativeEU Data CentersCLOUD Act FreePricing
🇺🇸Wix
United StatesNoPartialNofreemium
🇩🇪ShopwareDEYesYesYesfreemium
🇫🇷PrestaShopFRYesYesYesfreemium
🇵🇱SaleorPLYesYesYesfreemium
🇩🇰MedusaDKYesYesYesfree

Frequently Asked Questions

Is Wix GDPR compliant?

Wix is a US-based service operated by Wix.com Ltd. While it may have some GDPR compliance measures, as a US company it is subject to the CLOUD Act, which allows US authorities to access data stored by US companies regardless of where the data is physically located. This creates a fundamental conflict with GDPR requirements for data protection.

What are the GDPR risks of using Wix?

The main GDPR risks include: (1) Data transfers to the US may lack adequate protection since the Schrems II ruling invalidated Privacy Shield, (2) US authorities can demand access under the CLOUD Act, (3) Your organization may face GDPR fines up to 4% of annual revenue for non-compliant data transfers, and (4) User consent may not be sufficient to legitimize transfers given the systematic access by US authorities.

What are the best GDPR-compliant alternatives to Wix?

The top GDPR-compliant alternatives to Wix include Shopware, PrestaShop, Saleor. These European services store your data in EU data centers and are fully subject to GDPR protections.

How do I migrate from Wix to a GDPR-compliant alternative?

Most migrations involve three steps: (1) Export your data from Wix using their data export tools, (2) Create an account with your chosen EU alternative, and (3) Import your data into the new service. We provide detailed migration guides for each alternative to make the switch as smooth as possible.

Can EU companies legally use Wix?

Since the Schrems II ruling (2020), EU organizations face significant legal risk when using US cloud services like Wix. While the EU-US Data Privacy Framework (2023) provides a new legal basis, its long-term stability is uncertain. Many EU data protection authorities recommend using EU-based alternatives to avoid compliance risks entirely.

Other GDPR Alternatives in E-commerce Platforms

GDPR Alternative to WooCommerceGDPR Alternative to SquarespaceGDPR Alternative to ShopifyGDPR Alternative to BigCommerce

Related Pages

Migration Resources

Last updated: January 29, 2026