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GDPR Compliance Risk

Kleenex (Kimberly-Clark) is a US-based service subject to the CLOUD Act. EU organizations using this service risk non-compliance with GDPR data transfer requirements.

Kleenex (Kimberly-Clark) logo

GDPR-Compliant Alternative to Kleenex (Kimberly-Clark)

🇺🇸Kleenex (Kimberly-Clark) · US-based · Subject to CLOUD Act

Kleenex, a product of Kimberly-Clark, is a household cleaning tissue known for its soft and absorbent material. Primarily used for personal hygiene and cleaning tasks, Kleenex tissues are designed to be gentle on the skin while effectively absorbing moisture. The product is available in a variety of box designs, catering to different aesthetic preferences and home decors. Kleenex tissues are made from pulp sourced from sustainable forests, emphasizing environmental responsibility. The tissues come in moisture-resistant packaging, ensuring durability and maintaining quality even in humid conditions. Additionally, Kleenex offers hypoallergenic options for users with sensitive skin. The product is available in multiple sizes to accommodate various needs, from personal use to larger household tasks. Kleenex is primarily targeted at individuals and families seeking reliable tissue products for everyday use. It is important to note that user data related to Kleenex is stored in the United States and is subject to US data laws, including the CLOUD Act and FISA 702. While pricing may vary, Kleenex is typically sold in multi-pack options, providing cost-effective solutions for consumers.

Why You Need a GDPR-Compliant Alternative to Kleenex (Kimberly-Clark)

Since the landmark Schrems II ruling in 2020, transferring personal data to US-based services like Kleenex (Kimberly-Clark) has become a significant legal risk for EU organizations. The US CLOUD Act gives American authorities the power to access data held by US companies, regardless of where that data is physically stored — even if it's in an EU data center.

While the EU-US Data Privacy Framework (DPF) adopted in 2023 provides a new legal basis for transfers, privacy experts and legal scholars have raised concerns about its long-term viability. The framework could face the same fate as its predecessors (Safe Harbor and Privacy Shield), both of which were struck down by the Court of Justice of the EU.

For organizations that want to eliminate compliance risk entirely, switching to a European-based household cleaning is the most straightforward solution. Below are the best GDPR-compliant alternatives to Kleenex (Kimberly-Clark), all headquartered in Europe with data stored in EU data centers.

CLOUD Act Exposure

US authorities can access your data stored by Kleenex (Kimberly-Clark), even if servers are located in Europe.

GDPR Fine Risk

Non-compliant data transfers can result in fines up to 4% of annual global revenue under GDPR Article 83.

EU Alternative Available

1 GDPR-compliant European alternative available with full EU data residency.

1 GDPR-Compliant Alternative to Kleenex (Kimberly-Clark)

European services with full GDPR compliance and EU data residency

Kaboo logo

Kaboo

🇪🇺

by Kaboo

It's up to us to save our butts. Shop tree-free bamboo toilet paper, paper towels, baby wipes and flushable wipes that are soft, strong, and help protect forests.

paid

Why switch?

  • Kaboo uses tree-free bamboo, reducing deforestation impact.
  • Bamboo grows rapidly, replenishing faster than traditional trees.
  • Kaboo products are soft and strong, comparable to Kleenex quality.

Consider

  • Kleenex has established brand trust; Kaboo is less recognized.
  • Limited product variety in Kaboo compared to Kleenex's options.
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Visit Kaboo

Quick GDPR Compliance Comparison

ServiceHQ LocationGDPR NativeEU Data CentersCLOUD Act FreePricing
🇺🇸Kleenex (Kimberly-Clark)
United StatesNoPartialNo-
🇪🇺KabooEUYesYesYespaid

Frequently Asked Questions

Is Kleenex (Kimberly-Clark) GDPR compliant?

Kleenex (Kimberly-Clark) is a US-based service operated by Kleenex (Kimberly-Clark). While it may have some GDPR compliance measures, as a US company it is subject to the CLOUD Act, which allows US authorities to access data stored by US companies regardless of where the data is physically located. This creates a fundamental conflict with GDPR requirements for data protection.

What are the GDPR risks of using Kleenex (Kimberly-Clark)?

The main GDPR risks include: (1) Data transfers to the US may lack adequate protection since the Schrems II ruling invalidated Privacy Shield, (2) US authorities can demand access under the CLOUD Act, (3) Your organization may face GDPR fines up to 4% of annual revenue for non-compliant data transfers, and (4) User consent may not be sufficient to legitimize transfers given the systematic access by US authorities.

What are the best GDPR-compliant alternatives to Kleenex (Kimberly-Clark)?

The top GDPR-compliant alternatives to Kleenex (Kimberly-Clark) include Kaboo. These European services store your data in EU data centers and are fully subject to GDPR protections.

How do I migrate from Kleenex (Kimberly-Clark) to a GDPR-compliant alternative?

Most migrations involve three steps: (1) Export your data from Kleenex (Kimberly-Clark) using their data export tools, (2) Create an account with your chosen EU alternative, and (3) Import your data into the new service. We provide detailed migration guides for each alternative to make the switch as smooth as possible.

Can EU companies legally use Kleenex (Kimberly-Clark)?

Since the Schrems II ruling (2020), EU organizations face significant legal risk when using US cloud services like Kleenex (Kimberly-Clark). While the EU-US Data Privacy Framework (2023) provides a new legal basis, its long-term stability is uncertain. Many EU data protection authorities recommend using EU-based alternatives to avoid compliance risks entirely.

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Last updated: January 30, 2026