Mixpanel vs Simple Analytics
A comprehensive comparison to help you decide if Simple Analytics is the right EU alternative to Mixpanel for your needs.
Mixpanel
Mixpanel is a web analytics platform based in the United States, designed to help businesses track and analyze user behavior on their websites and applications. It provides real-time insights into user interactions, allowing companies to understand how users engage with their products. Key features include cohort analysis for segmenting users, funnel analysis for monitoring conversion rates, and A/B testing to optimize features. Additionally, Mixpanel offers retention reports to track user engagement over time and custom event tracking capabilities for tailored data collection. The platform also integrates with various third-party tools and presents data through interactive dashboards for easy visualization. Mixpanel's target audience includes product managers, marketers, and data analysts who require detailed insights into user behavior. It is important to note that Mixpanel stores user data in the United States, making it subject to US data laws such as the CLOUD Act and FISA 702. The pricing model is typically based on the volume of data events tracked, allowing businesses to scale their usage according to their needs.
Simple Analytics
Simple Analytics is a Dutch web analytics service designed for businesses and individuals who prioritize privacy and data protection. Unlike many analytics tools, Simple Analytics provides essential insights into website traffic without compromising user privacy. It offers a streamlined interface that allows users to track visitor behavior, page views, and referral sources with ease. Key features include its commitment to privacy, as it does not use cookies or track personal data, ensuring compliance with GDPR and other European data protection regulations. Simple Analytics is hosted entirely within the EU, providing users with the assurance of data sovereignty and security. This makes it an ideal choice for European businesses and organizations that need to adhere to strict data protection standards. The service is particularly beneficial for small to medium-sized enterprises, non-profits, and privacy-conscious individuals who require straightforward analytics without the complexity and privacy concerns of larger platforms. Simple Analytics operates on a subscription-based pricing model, offering various plans to accommodate different needs and budgets.
Our Verdict
Why choose Simple Analytics
- +EU-hosted servers ensure compliance with GDPR regulations.
- +Simple Analytics offers a clear privacy policy, enhancing user trust.
- +Focus on essential metrics reduces data overload for better insights.
- +No tracking cookies used, improving user experience and compliance.
Things to consider
- -Lacks advanced features like A/B testing and cohort analysis.
- -Migration from Mixpanel may disrupt ongoing analytics processes.
- -Steeper learning curve due to fewer resources and community support.
Privacy Winner: Simple Analytics
Your data stays in the EU and is protected under GDPR, free from US CLOUD Act access.
Feature Comparison
Mixpanel
🇺🇸Mixpanel
Simple Analytics
🇳🇱Simple Analytics
US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓EU-hosted servers ensure compliance with GDPR regulations.
- ✓Simple Analytics offers a clear privacy policy, enhancing user trust.
- ✓Focus on essential metrics reduces data overload for better insights.
- ✓No tracking cookies used, improving user experience and compliance.
Things to Consider
- !Lacks advanced features like A/B testing and cohort analysis.
- !Migration from Mixpanel may disrupt ongoing analytics processes.
- !Steeper learning curve due to fewer resources and community support.
Frequently Asked Questions
Is Simple Analytics a good replacement for Mixpanel?
Yes, Simple Analytics is a GDPR-compliant European alternative to Mixpanel. It offers similar functionality while ensuring your data stays within EU jurisdiction and is protected under strict European privacy laws.
Is Simple Analytics GDPR compliant?
Yes, Simple Analytics is a European company that fully complies with GDPR regulations. Your data is stored in EU data centers and is not subject to US surveillance laws like the CLOUD Act.
How much does Simple Analytics cost?
Simple Analytics offers subscription pricing. Visit their website for current pricing details and to compare plans based on your specific needs.
Where is my data stored with Simple Analytics?
Simple Analytics stores data in EU data centers, ensuring compliance with European data protection regulations and keeping your information within EU jurisdiction.
Other EU alternatives to Mixpanel
Ready to make the switch to Simple Analytics?
Take control of your data privacy by switching to an EU-based alternative.