Leaving Amazon? Here's everything you need
Compare 6 EU alternatives side-by-side. Find the right fit based on migration difficulty, pricing, and privacy features.
Your data may be subject to US surveillance laws
Amazon is headquartered in the US. Under the CLOUD Act and FISA Section 702, US authorities can access your data without your knowledge. Switch to an EU alternative to keep your data protected under GDPR.
All EU Alternatives at a Glance
| Alternative | Country | Pricing | Difficulty | Time Estimate | Actions |
|---|---|---|---|---|---|
ArgosRecommended Shop our products online across tech, home, garden, appliances, toys, video games & more. Get what you want today with Fast Track delivery, 7 days a week. | 🇪🇺EU | Paid | Varies | Varies | |
Currys Currys is your go-to destination for a comprehensive selection of electronics, catering to a diverse range of needs from home entertainment to personal computing. With a commitment to customer satisfaction, Currys offers a price match guarantee, ensuring you get the best value for your purchase. Customers can benefit from in-store expert consultations to make informed decisions. The store also provides flexible financing options, making high-quality electronics more accessible. For those in need of immediate service, same-day delivery is available. Currys prioritizes customer privacy and security, adhering to GDPR compliance with EU-based data hosting, ensuring your personal information is handled with the utmost care. The company also offers extended warranty plans and a recycling program for old devices, promoting sustainability. Currys is ideal for tech enthusiasts, families, and professionals seeking reliable electronics with excellent customer support. Pricing is competitive, with options to suit various budgets, backed by a commitment to transparency and customer satisfaction. | 🇪🇺EU | Paid | Varies | Varies | |
John Lewis Proudly shaping British life for over 150 years, John Lewis blends timeless tradition with modern living across homeware, fashion, and technology. Discover the difference today. | 🇪🇺EU | Paid | Medium | Varies | |
AO.com AO.com is a premier European electronics retailer offering a vast selection of top-quality appliances and gadgets. Known for its next-day delivery service, AO.com ensures that customers receive their purchases promptly, enhancing convenience and satisfaction. The platform features a price match guarantee, allowing customers to shop with confidence knowing they are getting the best deal available. AO.com caters to a wide range of consumers, from tech enthusiasts to everyday users looking for reliable household appliances. The website prominently displays energy efficiency ratings, helping environmentally-conscious shoppers make informed decisions. Additionally, AO.com provides flexible payment options, making it easier for customers to manage their budgets. The company is committed to data privacy and security, with GDPR-compliant data handling and EU-based data hosting, ensuring that customer information is protected and managed according to stringent European standards. AO.com also offers installation services and recycling options for old appliances, adding value and convenience to the shopping experience. Pricing is competitive, with various options tailored to meet different financial needs. | 🇪🇺EU | Paid | Varies | Varies | |
Very.co.uk Discover fashion, home, tech & more online with a choice of ways to pay and next day delivery with click & collect. Download our app for exclusive offers | 🇪🇺EU | Paid | Medium | Varies | |
AliExpress AliExpress is a comprehensive online marketplace offering a vast selection of electronics sourced from Europe. With over 111 million product listings, it provides a diverse range of gadgets and devices to meet the needs of tech enthusiasts and everyday consumers alike. Key features include a robust buyer protection program, ensuring safe and secure transactions, and multiple payment options to accommodate various preferences. The platform's real-time order tracking keeps users informed about their purchases every step of the way. AliExpress is particularly appealing to European customers due to its GDPR-compliant data handling, ensuring user privacy and data sovereignty. This compliance is a significant advantage for those concerned about data security and privacy. The platform supports global shipping options, making it accessible to a worldwide audience. Pricing on AliExpress is competitive, with frequent discount coupons and promotions available to enhance affordability. Whether you're a tech-savvy individual looking for the latest gadgets or a casual shopper seeking reliable electronics, AliExpress offers a user-friendly experience with a focus on security and privacy. | 🇪🇺EU | Paid | Medium | Varies |
Our Top Picks
Migration difficulty data is being enriched for these alternatives.
Detailed Comparison of Each Alternative
Shop our products online across tech, home, garden, appliances, toys, video games & more. Get what you want today with Fast Track delivery, 7 days a week.
Advantages
- Fast Track delivery service for quicker product access.
- Same-day collection available at local Argos stores.
- Price match guarantee ensures competitive pricing on products.
- GDPR compliance provides enhanced data protection for users.
Trade-offs
- Limited product range compared to Amazon's vast selection.
- Potential learning curve with Argos' mobile app interface.
- Migration may involve transferring account details and preferences.
Currys is your go-to destination for a comprehensive selection of electronics, catering to a diverse range of needs from home entertainment to personal computing. With a commitment to customer satisfaction, Currys offers a price match guarantee, ensuring you get the best value for your purchase. Customers can benefit from in-store expert consultations to make informed decisions. The store also provides flexible financing options, making high-quality electronics more accessible. For those in need of immediate service, same-day delivery is available. Currys prioritizes customer privacy and security, adhering to GDPR compliance with EU-based data hosting, ensuring your personal information is handled with the utmost care. The company also offers extended warranty plans and a recycling program for old devices, promoting sustainability. Currys is ideal for tech enthusiasts, families, and professionals seeking reliable electronics with excellent customer support. Pricing is competitive, with options to suit various budgets, backed by a commitment to transparency and customer satisfaction.
Advantages
- Currys offers a price match guarantee on electronics purchases.
- Same-day delivery service available for local orders at Currys.
- In-store expert consultations help with product selection and advice.
- Currys provides a recycling program for old devices, promoting sustainability.
Trade-offs
- Currys has a smaller product range compared to Amazon's vast selection.
- Transitioning may involve a learning curve for navigating Currys' website.
- Limited availability of non-electronics items compared to Amazon.
Proudly shaping British life for over 150 years, John Lewis blends timeless tradition with modern living across homeware, fashion, and technology. Discover the difference today.
Advantages
- John Lewis offers sustainably sourced ingredients for food products.
- In-house quality control ensures higher product standards at John Lewis.
- Traceable supply chain provides transparency on product origins.
- GDPR compliance ensures better handling of your personal data.
Trade-offs
- Limited product range compared to Amazon's vast selection.
- Migration may require time to set up new accounts and preferences.
- Learning curve for navigating John Lewis' website and services.
AO.com is a premier European electronics retailer offering a vast selection of top-quality appliances and gadgets. Known for its next-day delivery service, AO.com ensures that customers receive their purchases promptly, enhancing convenience and satisfaction. The platform features a price match guarantee, allowing customers to shop with confidence knowing they are getting the best deal available. AO.com caters to a wide range of consumers, from tech enthusiasts to everyday users looking for reliable household appliances. The website prominently displays energy efficiency ratings, helping environmentally-conscious shoppers make informed decisions. Additionally, AO.com provides flexible payment options, making it easier for customers to manage their budgets. The company is committed to data privacy and security, with GDPR-compliant data handling and EU-based data hosting, ensuring that customer information is protected and managed according to stringent European standards. AO.com also offers installation services and recycling options for old appliances, adding value and convenience to the shopping experience. Pricing is competitive, with various options tailored to meet different financial needs.
Advantages
- Next-day delivery available for many products at AO.com.
- AO.com offers a price match guarantee on similar products.
- Energy efficiency ratings are displayed for appliances, aiding choices.
- Flexible payment options include interest-free credit plans.
Trade-offs
- Limited product range compared to Amazon's vast selection.
- Learning curve for navigating AO.com's interface and features.
- Migration pain from Amazon account to AO.com may be cumbersome.
Discover fashion, home, tech & more online with a choice of ways to pay and next day delivery with click & collect. Download our app for exclusive offers
Advantages
- Next day delivery available on many items, enhancing convenience.
- Click & collect service allows pickup at local stores for ease.
- Flexible payment plans help manage budget with installment options.
- Exclusive app-only offers provide additional savings opportunities.
Trade-offs
- Limited product range compared to Amazon's extensive inventory.
- Learning curve for navigating Very.co.uk's mobile app features.
- Migration pain in transferring account details and preferences.
AliExpress is a comprehensive online marketplace offering a vast selection of electronics sourced from Europe. With over 111 million product listings, it provides a diverse range of gadgets and devices to meet the needs of tech enthusiasts and everyday consumers alike. Key features include a robust buyer protection program, ensuring safe and secure transactions, and multiple payment options to accommodate various preferences. The platform's real-time order tracking keeps users informed about their purchases every step of the way. AliExpress is particularly appealing to European customers due to its GDPR-compliant data handling, ensuring user privacy and data sovereignty. This compliance is a significant advantage for those concerned about data security and privacy. The platform supports global shipping options, making it accessible to a worldwide audience. Pricing on AliExpress is competitive, with frequent discount coupons and promotions available to enhance affordability. Whether you're a tech-savvy individual looking for the latest gadgets or a casual shopper seeking reliable electronics, AliExpress offers a user-friendly experience with a focus on security and privacy.
Advantages
- Over 111 million product listings on AliExpress for diverse choices.
- Buyer protection program ensures refunds for undelivered items.
- Multiple payment options, including credit cards and PayPal, available.
- Discount coupons and promotions can lead to significant savings.
Trade-offs
- Longer shipping times from China compared to Amazon's US warehouses.
- Potential language barriers with sellers may complicate communication.
- Learning curve for navigating AliExpress's user interface and policies.
Before You Switch
Export your data from Amazon before you start the migration. This ensures you have a backup and makes the transition smoother.
General Data Export Steps
- 1Log into your Amazon account and navigate to Settings or Privacy.
- 2Look for "Download your data", "Export", or "Data portability" options.
- 3Select all data you want to export and choose a standard format (ZIP, CSV, JSON).
- 4Wait for the export to complete — large accounts may take hours or days.
- 5Download and verify the export before proceeding with migration.
Under GDPR Article 20, you have the right to data portability. Amazon is required to provide your data in a structured, commonly used format upon request.
Frequently Asked Questions
What are the best EU alternatives to Amazon?
There are 6 European alternatives to Amazon. Argos, Currys, John Lewis are among the top-rated options. All are GDPR-compliant and store your data in European data centers.
How long does it take to switch from Amazon?
Migration time varies by alternative. Most migrations can be completed in under an hour with our step-by-step guides. We provide detailed migration guides for each alternative.
Can I export my data from Amazon?
Yes, most services including Amazon allow you to export your data. Check the settings or privacy section of your Amazon account for data export options. GDPR also grants you the right to data portability.
Is switching from Amazon to an EU alternative safe?
Yes, switching is safe when done correctly. We recommend: 1) Export your data from Amazon first, 2) Set up the new EU service, 3) Import your data, 4) Run both services in parallel for a transition period, 5) Update any linked accounts or integrations, and 6) Cancel your Amazon subscription only after verifying everything works.
Why should I switch from Amazon to an EU alternative?
EU alternatives provide stronger privacy protection under GDPR, keep your data in European data centers, and are not subject to US surveillance laws like the CLOUD Act or FISA Section 702. By switching, you gain true data sovereignty and support European tech innovation.