GDPR Compliance Risk

Oral-B is a US-based service subject to the CLOUD Act. EU organizations using this service risk non-compliance with GDPR data transfer requirements.

GDPR-Compliant Alternative to Oral-B

🇺🇸Oral-B · US-based · Subject to CLOUD Act

Oral-B is a personal care brand from the United States that specializes in oral hygiene products, including electric toothbrushes. These toothbrushes are designed to enhance dental care routines by offering features such as Bluetooth connectivity for smart tracking and a pressure sensor that helps prevent gum damage. Users can choose from multiple brushing modes to tailor their oral care experience and utilize a built-in timer to ensure optimal brushing duration. The rechargeable battery offers long-lasting power, and the toothbrush is compatible with various brush head types, allowing for customization based on individual needs. The smart pressure control technology provides real-time feedback through a mobile app, helping users maintain effective brushing habits. Oral-B products are primarily targeted at individuals seeking advanced dental care solutions with personalized features. It is important to note that user data collected through the app is stored in the United States and is subject to US data laws, including the CLOUD Act and FISA 702. The pricing model for Oral-B products typically involves a one-time purchase cost for the toothbrush, with additional costs for replacement brush heads.

Why You Need a GDPR-Compliant Alternative to Oral-B

Since the landmark Schrems II ruling in 2020, transferring personal data to US-based services like Oral-B has become a significant legal risk for EU organizations. The US CLOUD Act gives American authorities the power to access data held by US companies, regardless of where that data is physically stored — even if it's in an EU data center.

While the EU-US Data Privacy Framework (DPF) adopted in 2023 provides a new legal basis for transfers, privacy experts and legal scholars have raised concerns about its long-term viability. The framework could face the same fate as its predecessors (Safe Harbor and Privacy Shield), both of which were struck down by the Court of Justice of the EU.

For organizations that want to eliminate compliance risk entirely, switching to a European-based personal care is the most straightforward solution. Below are the best GDPR-compliant alternatives to Oral-B, all headquartered in Europe with data stored in EU data centers.

CLOUD Act Exposure

US authorities can access your data stored by Oral-B, even if servers are located in Europe.

GDPR Fine Risk

Non-compliant data transfers can result in fines up to 4% of annual global revenue under GDPR Article 83.

EU Alternative Available

1 GDPR-compliant European alternative available with full EU data residency.

1 GDPR-Compliant Alternative to Oral-B

European services with full GDPR compliance and EU data residency

Philips

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by Philips

Philips, a renowned European electronics company, offers a diverse range of products that cater to modern lifestyle needs. Known for their energy-efficient LED lighting solutions, Philips products are designed to enhance both residential and commercial environments. Their smart health monitoring devices and connected home appliances provide seamless integration for a smarter living experience. Philips also excels in advanced imaging technology for healthcare, ensuring precise diagnostics and improved patient outcomes. The company's user-friendly mobile health applications make health management accessible and convenient for users. Philips products are ideal for environmentally conscious consumers and tech enthusiasts who value sustainability and efficiency. With a strong commitment to privacy and security, Philips ensures GDPR-compliant data handling practices, offering peace of mind to European customers. Data is hosted within the EU, providing added benefits of data sovereignty. Pricing varies across product lines, with options to suit different budgets, making Philips a versatile choice for a wide range of consumers.

paid

Why switch?

Philips offers energy-efficient LED lighting solutions for home use.
Smart health monitoring devices from Philips enhance overall wellness tracking.
Philips has a strong commitment to sustainable product design initiatives.

Consider

Philips lacks specific dental features like pressure sensors for gum safety.
Switching requires adapting to a new app interface for health tracking.

View Details Compare

Visit Philips

Quick GDPR Compliance Comparison

Service	HQ Location	GDPR Native	EU Data Centers	CLOUD Act Free	Pricing
🇺🇸Oral-B	United States	No	Partial	No	-
🇪🇺Philips	EU	Yes	Yes	Yes	paid

Frequently Asked Questions

Is Oral-B GDPR compliant?

Oral-B is a US-based service operated by Oral-B. While it may have some GDPR compliance measures, as a US company it is subject to the CLOUD Act, which allows US authorities to access data stored by US companies regardless of where the data is physically located. This creates a fundamental conflict with GDPR requirements for data protection.

What are the GDPR risks of using Oral-B?

The main GDPR risks include: (1) Data transfers to the US may lack adequate protection since the Schrems II ruling invalidated Privacy Shield, (2) US authorities can demand access under the CLOUD Act, (3) Your organization may face GDPR fines up to 4% of annual revenue for non-compliant data transfers, and (4) User consent may not be sufficient to legitimize transfers given the systematic access by US authorities.

What are the best GDPR-compliant alternatives to Oral-B?

The top GDPR-compliant alternatives to Oral-B include Philips. These European services store your data in EU data centers and are fully subject to GDPR protections.

How do I migrate from Oral-B to a GDPR-compliant alternative?

Most migrations involve three steps: (1) Export your data from Oral-B using their data export tools, (2) Create an account with your chosen EU alternative, and (3) Import your data into the new service. We provide detailed migration guides for each alternative to make the switch as smooth as possible.

Can EU companies legally use Oral-B?

Since the Schrems II ruling (2020), EU organizations face significant legal risk when using US cloud services like Oral-B. While the EU-US Data Privacy Framework (2023) provides a new legal basis, its long-term stability is uncertain. Many EU data protection authorities recommend using EU-based alternatives to avoid compliance risks entirely.

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Migration Resources

Last updated: January 30, 2026