GDPR Compliance Risk
Amazon is a US-based service subject to the CLOUD Act. EU organizations using this service risk non-compliance with GDPR data transfer requirements.
Amazon's Food & Beverages category is part of its extensive e-commerce platform, offering a wide range of products including groceries, snacks, beverages, and specialty foods. As a US-based online retailer, Amazon provides a freemium pricing model, allowing users to access a basic level of service for free, with additional features available through a subscription. The platform is designed to cater to a diverse audience, including individual consumers, families, and businesses seeking convenience and variety in their food and beverage purchases. Amazon's vast selection and efficient delivery services are key differentiators, making it a prominent player in the e-commerce space. However, it is important to note that data collected through Amazon's services is stored in the United States and is subject to US data laws, including the CLOUD Act and FISA 702.
Since the landmark Schrems II ruling in 2020, transferring personal data to US-based services like Amazon has become a significant legal risk for EU organizations. The US CLOUD Act gives American authorities the power to access data held by US companies, regardless of where that data is physically stored — even if it's in an EU data center.
While the EU-US Data Privacy Framework (DPF) adopted in 2023 provides a new legal basis for transfers, privacy experts and legal scholars have raised concerns about its long-term viability. The framework could face the same fate as its predecessors (Safe Harbor and Privacy Shield), both of which were struck down by the Court of Justice of the EU.
For organizations that want to eliminate compliance risk entirely, switching to a European-based food & beverages is the most straightforward solution. Below are the best GDPR-compliant alternatives to Amazon, all headquartered in Europe with data stored in EU data centers.
US authorities can access your data stored by Amazon, even if servers are located in Europe.
Non-compliant data transfers can result in fines up to 4% of annual global revenue under GDPR Article 83.
6 GDPR-compliant European alternatives available with full EU data residency.
European services with full GDPR compliance and EU data residency
by Argos
Shop our products online across tech, home, garden, appliances, toys, video games & more. Get what you want today with Fast Track delivery, 7 days a week.
Why switch?
Consider
by Currys
Currys is your go-to destination for a comprehensive selection of electronics, catering to a diverse range of needs from home entertainment to personal computing. With a commitment to customer satisfaction, Currys offers a price match guarantee, ensuring you get the best value for your purchase. Customers can benefit from in-store expert consultations to make informed decisions. The store also provides flexible financing options, making high-quality electronics more accessible. For those in need of immediate service, same-day delivery is available. Currys prioritizes customer privacy and security, adhering to GDPR compliance with EU-based data hosting, ensuring your personal information is handled with the utmost care. The company also offers extended warranty plans and a recycling program for old devices, promoting sustainability. Currys is ideal for tech enthusiasts, families, and professionals seeking reliable electronics with excellent customer support. Pricing is competitive, with options to suit various budgets, backed by a commitment to transparency and customer satisfaction.
Why switch?
Consider
by John Lewis
Proudly shaping British life for over 150 years, John Lewis blends timeless tradition with modern living across homeware, fashion, and technology. Discover the difference today.
Why switch?
Consider
by AO.com
AO.com is a premier European electronics retailer offering a vast selection of top-quality appliances and gadgets. Known for its next-day delivery service, AO.com ensures that customers receive their purchases promptly, enhancing convenience and satisfaction. The platform features a price match guarantee, allowing customers to shop with confidence knowing they are getting the best deal available. AO.com caters to a wide range of consumers, from tech enthusiasts to everyday users looking for reliable household appliances. The website prominently displays energy efficiency ratings, helping environmentally-conscious shoppers make informed decisions. Additionally, AO.com provides flexible payment options, making it easier for customers to manage their budgets. The company is committed to data privacy and security, with GDPR-compliant data handling and EU-based data hosting, ensuring that customer information is protected and managed according to stringent European standards. AO.com also offers installation services and recycling options for old appliances, adding value and convenience to the shopping experience. Pricing is competitive, with various options tailored to meet different financial needs.
Why switch?
Consider
by Very.co.uk
Discover fashion, home, tech & more online with a choice of ways to pay and next day delivery with click & collect. Download our app for exclusive offers
Why switch?
Consider
by AliExpress
AliExpress is a comprehensive online marketplace offering a vast selection of electronics sourced from Europe. With over 111 million product listings, it provides a diverse range of gadgets and devices to meet the needs of tech enthusiasts and everyday consumers alike. Key features include a robust buyer protection program, ensuring safe and secure transactions, and multiple payment options to accommodate various preferences. The platform's real-time order tracking keeps users informed about their purchases every step of the way. AliExpress is particularly appealing to European customers due to its GDPR-compliant data handling, ensuring user privacy and data sovereignty. This compliance is a significant advantage for those concerned about data security and privacy. The platform supports global shipping options, making it accessible to a worldwide audience. Pricing on AliExpress is competitive, with frequent discount coupons and promotions available to enhance affordability. Whether you're a tech-savvy individual looking for the latest gadgets or a casual shopper seeking reliable electronics, AliExpress offers a user-friendly experience with a focus on security and privacy.
Why switch?
Consider
| Service | HQ Location | GDPR Native | EU Data Centers | CLOUD Act Free | Pricing |
|---|---|---|---|---|---|
🇺🇸Amazon | United States | No | Partial | No | freemium |
| 🇪🇺Argos | EU | Yes | Yes | Yes | paid |
| 🇪🇺Currys | EU | Yes | Yes | Yes | paid |
| 🇪🇺John Lewis | EU | Yes | Yes | Yes | paid |
| 🇪🇺AO.com | EU | Yes | Yes | Yes | paid |
| 🇪🇺Very.co.uk | EU | Yes | Yes | Yes | paid |
Amazon is a US-based service operated by Amazon. While it may have some GDPR compliance measures, as a US company it is subject to the CLOUD Act, which allows US authorities to access data stored by US companies regardless of where the data is physically located. This creates a fundamental conflict with GDPR requirements for data protection.
The main GDPR risks include: (1) Data transfers to the US may lack adequate protection since the Schrems II ruling invalidated Privacy Shield, (2) US authorities can demand access under the CLOUD Act, (3) Your organization may face GDPR fines up to 4% of annual revenue for non-compliant data transfers, and (4) User consent may not be sufficient to legitimize transfers given the systematic access by US authorities.
The top GDPR-compliant alternatives to Amazon include Argos, Currys, John Lewis. These European services store your data in EU data centers and are fully subject to GDPR protections.
Most migrations involve three steps: (1) Export your data from Amazon using their data export tools, (2) Create an account with your chosen EU alternative, and (3) Import your data into the new service. We provide detailed migration guides for each alternative to make the switch as smooth as possible.
Since the Schrems II ruling (2020), EU organizations face significant legal risk when using US cloud services like Amazon. While the EU-US Data Privacy Framework (2023) provides a new legal basis, its long-term stability is uncertain. Many EU data protection authorities recommend using EU-based alternatives to avoid compliance risks entirely.
Last updated: January 26, 2026
