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Mailchimp vs Brevo: Is EU Email Tracking More Secure?

Discover how France's Brevo offers enhanced tracking protection compared to the US's Mailchimp. Ensure your emails remain private today!

Last updated: February 19, 2026•Reviewed by Built in EU Team

Should You Switch to Brevo?

What You Gain

Better privacy, multi-channel communication, free tier

Privacy advantage
Trade-offs

Mailchimp's social media ad management not in Brevo

Mailchimp has more features
Bottom Line

Switch for privacy and multi-channel needs; stay for social media ads

At a Glance

Data Location
🇺🇸US

US data laws

🇫🇷FR

GDPR protected

Pricing

Mailchimp

Contact

Brevo

freemium

Migration
Medium difficulty~2-4 hours

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaMailchimpBrevo
Server Location
US (AWS), EU (optional)EU
GDPR Compliance
Partial (SCCs)Full
Open Source
E2E Encryption
OptionalOptional
Data Portability
Full exportFull export

CLOUD Act Notice

Mailchimp is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Brevo is not subject to US jurisdiction.

Switching from
Mailchimp logo

Mailchimp

🇺🇸

Intuit

VS
Switching to
Brevo logo

Brevo

🇫🇷

Brevo (formerly Sendinblue)

5.0 (1)
US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

EU-Based
GDPR Compliant
B Corp
ISO 27001
EU-hosted

Reasons to Switch

  • âś“Brevo offers multi-channel: email, SMS, WhatsApp, live chat.
  • âś“Free tier: 300 emails/day, no contact storage limit.
  • âś“Brevo has EU-based servers, ensuring GDPR compliance.
  • âś“Built-in CRM with deal pipeline and contact management.

Things to Consider

  • !Migration from Mailchimp to Brevo can be time-consuming.
  • !Brevo lacks social media ad management features.
  • !Learning curve for Brevo's multi-channel tools.
Migration difficulty:
Medium
~2-4 hours

Migration Overview

Full guide
Difficulty
Medium
Time Estimate
~2-4 hours

Depends on data size and complexity

Quick Steps

1

Create Brevo account and configure settings

2

Export and prepare data from Mailchimp

3

Import data, test integrations, and migrate users

Note: No specific migration details provided

Other alternatives to Mailchimp

Ready to make the switch?

Start using Brevo today and take control of your data privacy.