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Google Analytics vs Pirsch: Who Controls Your Data?

Explore why businesses across Europe are choosing Germany's Pirsch for enhanced data ownership and privacy in web analytics.

Last updated: February 19, 2026Reviewed by Built in EU Team

Should You Switch to Pirsch?

What You Gain

Enhanced privacy, GDPR compliance, EU-based servers

Privacy advantage
Trade-offs

Loss of advanced features like real-time tracking

Google Analytics has more features
Bottom Line

Switch if privacy is priority; stay if advanced features needed

At a Glance

Data Location
🇺🇸US

US data laws

🇩🇪DE

GDPR protected

Pricing

Google Analytics

Contact

Pirsch

freemium

Migration
Medium difficulty~Several hours to a few days, depending on data volume and complexity

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaGoogle AnalyticsPirsch
Server Location
US, EU, and other global locationsEU
GDPR Compliance
Partial (SCCs)Full
Open Source
E2E Encryption
Enterprise onlyOptional
Data Portability
Full exportFull export

CLOUD Act Notice

Google Analytics is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Pirsch is not subject to US jurisdiction.

Switching from
Google Analytics logo

Google Analytics

🇺🇸

Google

VS
Switching to
Pirsch logo

Pirsch

🇩🇪

Pirsch

US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

EU-hosted
EU-Based
GDPR Compliant
Open Source

Reasons to Switch

  • Pirsch is fully GDPR compliant, ensuring data privacy.
  • EU-hosted servers reduce latency for European users.
  • Open Source allows for customization and transparency.
  • No Google Ads integration reduces data sharing concerns.

Things to Consider

  • !Pirsch lacks real-time user activity tracking.
  • !Migration from Google Analytics can be time-consuming.
  • !Limited e-commerce tracking features compared to Google.
Migration difficulty:
Medium
~Several hours to a few days, depending on data volume and complexity

Migration Overview

Full guide
Difficulty
Medium
Time Estimate
~Several hours to a few days, depending on data volume and complexity

Depends on data size and complexity

Quick Steps

1

Create Pirsch account and configure settings

2

Export and prepare data from Google Analytics

3

Import data, test integrations, and migrate users

Other alternatives to Google Analytics

Ready to make the switch?

Start using Pirsch today and take control of your data privacy.