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TrustArc vs Usercentrics: Which Prioritizes Data Privacy?

Explore how US-based TrustArc and Germany's Usercentrics stack up in protecting your data. Discover the best choice for enhanced security now.

Last updated: February 6, 2026Reviewed by Built in EU Team

Should You Switch to Usercentrics?

What You Gain

Enhanced privacy compliance and data protection in the EU.

Privacy advantage
Trade-offs

Potentially fewer features and capabilities than TrustArc.

TrustArc has more features
Bottom Line

Switch if privacy is your priority; consider features before deciding.

At a Glance

Data Location
🇺🇸US

US data laws

🇩🇪DE

GDPR protected

Pricing

TrustArc

Contact

Usercentrics

Contact

Migration
Medium difficulty~2-4 hours

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaTrustArcUsercentrics
Server Location
US (AWS), EU (optional)EU
GDPR Compliance
FullFull
Open Source
E2E Encryption
OptionalOptional
Data Portability
PartialPartial

CLOUD Act Notice

TrustArc is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Usercentrics is not subject to US jurisdiction.

Switching from
TrustArc logo

TrustArc

🇺🇸

TrustArc

VS
Switching to
Usercentrics logo

Usercentrics

🇩🇪

Usercentrics

US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

EU-Based
GDPR Compliant
EU-hosted

Reasons to Switch

  • Usercentrics is fully GDPR compliant, ensuring legal adherence in EU.
  • Data is stored on EU servers, enhancing data sovereignty and security.
  • Usercentrics offers optional end-to-end encryption for sensitive data.
  • Usercentrics provides customizable consent banners, improving user experience.

Things to Consider

  • !Migration from TrustArc may require significant data transfer efforts.
  • !Usercentrics may have a steeper learning curve for new users.
  • !Some features in TrustArc may not be available in Usercentrics.
Migration difficulty:
Medium
~2-4 hours

Migration Overview

Full guide
Difficulty
Medium
Time Estimate
~2-4 hours

Depends on data size and complexity

Quick Steps

1

Create Usercentrics account and configure settings

2

Export and prepare data from TrustArc

3

Import data, test integrations, and migrate users

Other alternatives to TrustArc

Ready to make the switch?

Start using Usercentrics today and take control of your data privacy.