Hotjar vs Mouseflow: The Cookie-Free Tracking Face-Off
Discover how Denmark's Mouseflow offers privacy-focused analytics without cookies, challenging the US-based Hotjar. Make the informed choice today.
Should You Switch to Mouseflow?
Enhanced privacy and EU-based servers with Mouseflow
Loss of features like conversion funnels and surveys
Switch to Mouseflow for better privacy; stay with Hotjar for more features
At a Glance
US data laws
GDPR protected
Hotjar
Contact
Mouseflow
freemium
Privacy & Compliance Comparison
Critical data sovereignty factors at a glance
| Criteria | Hotjar | Mouseflow |
|---|---|---|
Server Location | US (AWS), EU (optional) | EU |
GDPR Compliance | Partial (SCCs) | Full |
Open Source | ||
E2E Encryption | Optional | Optional |
Data Portability | Partial | Full export |
CLOUD Act Notice
Hotjar is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Mouseflow is not subject to US jurisdiction.
Hotjar
🇺🇸Contentsquare
Mouseflow
🇩🇰Mouseflow
US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓Mouseflow is ISO 27001 certified for data security.
- ✓GDPR compliance with EU-hosted servers ensures data protection.
- ✓Mouseflow offers detailed heatmaps with click, scroll, and movement data.
- ✓Session replay feature includes advanced filtering options.
Things to Consider
- !Migration from Hotjar may require data reconfiguration.
- !Mouseflow lacks direct survey and poll features.
- !Learning new interface may take time for existing teams.
Migration Overview
Depends on data size and complexity
Quick Steps
Create Mouseflow account and configure settings
Export and prepare data from Hotjar
Import data, test integrations, and migrate users
Other alternatives to Hotjar
Ready to make the switch?
Start using Mouseflow today and take control of your data privacy.