Skip to main content
Amplitude logo
vs
umami logo
Try umami

Amplitude vs umami: The Cookie-Free Tracking Comparison

Discover how US-based Amplitude and EU's umami offer privacy-focused web analytics without cookies. Choose the right fit for your compliance needs now.

Last updated: February 1, 2026Reviewed by Built in EU Team

Should You Switch to umami?

What You Gain

Gain full GDPR compliance and EU-hosted data.

Privacy advantage
Trade-offs

Lose advanced features like A/B testing and cohort analysis.

Amplitude has more features
Bottom Line

Switch if privacy is a priority; stay with Amplitude for advanced features.

At a Glance

Data Location
🇺🇸US

US data laws

🇪🇺EU

GDPR protected

Pricing

Amplitude

Contact

umami

free

Migration
Medium difficulty~1 day

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaAmplitudeumami
Server Location
US (AWS), EU (optional)EU
GDPR Compliance
Partial (SCCs)Full
Open Source
E2E Encryption
Enterprise onlyOptional
Data Portability
Full exportFull export

CLOUD Act Notice

Amplitude is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. umami is not subject to US jurisdiction.

Switching from
Amplitude logo

Amplitude

🇺🇸

Amplitude

VS
Switching to
umami logo

umami

🇪🇺

US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

EU-hosted
GDPR Compliant
Open Source

Reasons to Switch

  • EU-hosted data ensures compliance with GDPR regulations.
  • No third-party cookies enhance user privacy and tracking accuracy.
  • Open source allows for customization and community support.
  • Monitor multiple websites from a single dashboard for efficiency.

Things to Consider

  • !Missing A/B testing tools that Amplitude offers for experiments.
  • !Learning curve due to different interface and feature set.
  • !Migration may require significant data transfer and setup time.
Migration difficulty:
Medium
~1 day

Migration Overview

Full guide
Difficulty
Medium
Time Estimate
~1 day

Depends on data size and complexity

Quick Steps

1

Create umami account and configure settings

2

Export and prepare data from Amplitude

3

Import data, test integrations, and migrate users

Note: Umami is a privacy-focused analytics tool that is straightforward to set up and use, providing essential insights without third-party cookies.

Other alternatives to Amplitude

Ready to make the switch?

Start using umami today and take control of your data privacy.