Mixpanel vs Plausible
A comprehensive comparison to help you decide if Plausible is the right EU alternative to Mixpanel for your needs.
Mixpanel
Mixpanel is a web analytics platform based in the United States, designed to help businesses track and analyze user behavior on their websites and applications. It provides real-time insights into user interactions, allowing companies to understand how users engage with their products. Key features include cohort analysis for segmenting users, funnel analysis for monitoring conversion rates, and A/B testing to optimize features. Additionally, Mixpanel offers retention reports to track user engagement over time and custom event tracking capabilities for tailored data collection. The platform also integrates with various third-party tools and presents data through interactive dashboards for easy visualization. Mixpanel's target audience includes product managers, marketers, and data analysts who require detailed insights into user behavior. It is important to note that Mixpanel stores user data in the United States, making it subject to US data laws such as the CLOUD Act and FISA 702. The pricing model is typically based on the volume of data events tracked, allowing businesses to scale their usage according to their needs.
Plausible
Plausible is a web analytics service designed to provide essential insights without compromising user privacy. It operates without cookies, ensuring a lightweight and straightforward experience for website owners who prioritize user trust. Key features include real-time data tracking, simple integration, and a user-friendly dashboard that delivers clear and actionable insights. Plausible stands out by being hosted entirely within the EU, offering full compliance with GDPR regulations and ensuring data sovereignty. This makes it an ideal choice for businesses, bloggers, and developers who are conscious of privacy and legal compliance. The service is particularly beneficial for those who want to avoid the complexities and intrusiveness of traditional analytics tools. Plausible's pricing model is transparent and straightforward, based on the number of monthly page views, making it accessible for websites of all sizes. With Plausible, users can enjoy peace of mind knowing their analytics are both effective and ethically managed.
Our Verdict
Why choose Plausible
- +Plausible is cookie-less, reducing privacy concerns.
- +Fully GDPR compliant with EU-based servers.
- +Lightweight script, only 1.4 KB, faster loading.
- +Open source, allowing for customization and transparency.
Things to consider
- -Lacks advanced cohort analysis features.
- -Migration may require data export and reconfiguration.
- -No built-in A/B testing capabilities.
Privacy Winner: Plausible
Your data stays in the EU and is protected under GDPR, free from US CLOUD Act access.
Feature Comparison
Mixpanel
🇺🇸Mixpanel
Plausible
🇪🇪Plausible
US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓Plausible is cookie-less, reducing privacy concerns.
- ✓Fully GDPR compliant with EU-based servers.
- ✓Lightweight script, only 1.4 KB, faster loading.
- ✓Open source, allowing for customization and transparency.
Things to Consider
- !Lacks advanced cohort analysis features.
- !Migration may require data export and reconfiguration.
- !No built-in A/B testing capabilities.
Frequently Asked Questions
Is Plausible a good replacement for Mixpanel?
Yes, Plausible is a GDPR-compliant European alternative to Mixpanel. It offers similar functionality while ensuring your data stays within EU jurisdiction and is protected under strict European privacy laws.
Is Plausible GDPR compliant?
Yes, Plausible is a European company that fully complies with GDPR regulations. Your data is stored in EU data centers and is not subject to US surveillance laws like the CLOUD Act.
How much does Plausible cost?
Plausible offers subscription pricing. Visit their website for current pricing details and to compare plans based on your specific needs.
Where is my data stored with Plausible?
Plausible stores data in EU data centers, ensuring compliance with European data protection regulations and keeping your information within EU jurisdiction.
Ready to make the switch to Plausible?
Take control of your data privacy by switching to an EU-based alternative.