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PostHog vs Matomo: Which Protects Visitor Privacy Better?

Explore how the US-based PostHog and EU-based Matomo handle visitor data privacy. Understand their distinct approaches to safeguarding your visitors' information.

Last updated: February 1, 2026Reviewed by Built in EU Team

Should You Switch to Matomo?

What You Gain

Gain full GDPR compliance and better data privacy protections.

Privacy advantage
Trade-offs

Potential loss of advanced features like session recording.

PostHog has more features
Bottom Line

Switch if privacy is your priority; stay if you need advanced features.

At a Glance

Data Location
🇺🇸US

US data laws

🇪🇺EU

GDPR protected

Pricing

PostHog

Contact

Matomo

free

Migration
Medium difficulty~1-2 days

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaPostHogMatomo
Server Location
US (AWS), EU (optional)EU
GDPR Compliance
Partial (SCCs)Full
Open Source
E2E Encryption
OptionalOptional
Data Portability
Full exportFull export

CLOUD Act Notice

PostHog is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Matomo is not subject to US jurisdiction.

Switching from
PostHog logo

PostHog

🇺🇸

PostHog

VS
Switching to
Matomo logo

Matomo

🇪🇺

US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

EU-hosted
ISO 27001
GDPR Compliant
Open Source
Self-Hostable

Reasons to Switch

  • Matomo is open-source, allowing full code customization and transparency.
  • EU hosting ensures compliance with GDPR, reducing legal risks.
  • End-to-end encryption is optional, enhancing data security for users.
  • Matomo's self-hosted option provides full control over data storage.

Things to Consider

  • !Migration from PostHog may require significant data export/import effort.
  • !Matomo lacks advanced session recording features found in PostHog.
  • !Learning curve for Matomo's interface may slow down initial adoption.
Migration difficulty:
Medium
~1-2 days

Migration Overview

Full guide
Difficulty
Medium
Time Estimate
~1-2 days

Depends on data size and complexity

Quick Steps

1

Create Matomo account and configure settings

2

Export and prepare data from PostHog

3

Import data, test integrations, and migrate users

Note: Matomo offers a comprehensive analytics platform with open-source flexibility, making it a strong alternative to PostHog. Migration may require some setup and customization.

Other alternatives to PostHog

Ready to make the switch?

Start using Matomo today and take control of your data privacy.