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M&M's vs Smarties: Is EU Privacy the Sweetest Choice?

Discover how Smarties, crafted in the EU, prioritizes your data privacy. Compare with M&M's to make an informed choice today.

Last updated: February 2, 2026Reviewed by Built in EU Team

Should You Switch to Smarties (Nestle)?

What You Gain

Enjoy a popular European chocolate alternative with no Cloud Act exposure.

Privacy advantage
Trade-offs

Limited flavor variety and customization compared to M&M's.

M&M's has more features
Bottom Line

Switch if you prioritize privacy and prefer European sweets, but expect fewer options.

At a Glance

Data Location
🇺🇸US

US data laws

🇪🇺EU

GDPR protected

Pricing

M&M's

Contact

Smarties (Nestle)

paid

Migration

Migration info not available

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaM&M'sSmarties (Nestle)
Server Location
UnknownUnknown
GDPR Compliance
UnknownUnknown
Open Source
E2E Encryption
UnknownUnknown
Data Portability
UnknownUnknown

CLOUD Act Notice

M&M's is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Smarties (Nestle) is not subject to US jurisdiction.

Switching from
M&M's logo

M&M's

🇺🇸

M&M's

VS
Switching to
Smarties (Nestle) logo

Smarties (Nestle)

🇪🇺

Smarties (Nestle)

US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

No certifications listed

Reasons to Switch

  • Smarties offer a unique sugar coating, differing from M&M's chocolate shell.
  • Nestlé's Smarties are often perceived as a more European candy experience.
  • Smarties are available in a wider variety of colors, enhancing visual appeal.
  • Smarties are often marketed as suitable for vegetarians and contain no animal products.

Things to Consider

  • !Smarties lack customizable options for events like M&M's offers.
  • !Limited flavor variety compared to M&M's, which has multiple options.
  • !Smarties do not have resealable packaging, affecting freshness.

Ready to make the switch?

Start using Smarties (Nestle) today and take control of your data privacy.