Amplitude vs Matomo: Which Protects Visitor Privacy Better?
Explore how US-based Amplitude and EU's Matomo differ in safeguarding user data, ensuring compliance with privacy laws. Choose wisely!
Should You Switch to Matomo?
Gain full GDPR compliance and control over user data with Matomo.
Potential loss of advanced analytics features and integrations.
Switch if privacy is paramount; stay with Amplitude for advanced features.
At a Glance
US data laws
GDPR protected
Amplitude
Contact
Matomo
free
Privacy & Compliance Comparison
Critical data sovereignty factors at a glance
| Criteria | Amplitude | Matomo |
|---|---|---|
Server Location | US (AWS), EU (optional) | EU |
GDPR Compliance | Partial (SCCs) | Full |
Open Source | ||
E2E Encryption | Enterprise only | Optional |
Data Portability | Full export | Full export |
CLOUD Act Notice
Amplitude is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Matomo is not subject to US jurisdiction.
Amplitude
🇺🇸Amplitude
Matomo
🇪🇺US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓Matomo is GDPR-compliant, ensuring data protection for EU users.
- ✓Self-hosting allows full control over data storage and access.
- ✓Open-source nature enables customization and community support.
- ✓End-to-end encryption is optional for enhanced data security.
Things to Consider
- !Migration may require significant effort to transfer historical data.
- !Matomo lacks advanced A/B testing features found in Amplitude.
- !Learning curve for users familiar with Amplitude's interface.
Migration Overview
Depends on data size and complexity
Quick Steps
Create Matomo account and configure settings
Export and prepare data from Amplitude
Import data, test integrations, and migrate users
Note: Matomo offers a comprehensive web analytics platform with strong privacy features and can be self-hosted, making it a robust alternative to Amplitude.
Other alternatives to Amplitude
Ready to make the switch?
Start using Matomo today and take control of your data privacy.