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TripAdvisor vs Booking: Data Privacy in Travel Booking

Explore how US-based TripAdvisor and Netherlands' Booking handle your data. Discover which platform better safeguards your travel plans today.

Last updated: February 1, 2026•Reviewed by Built in EU Team

Should You Switch to Booking?

What You Gain

Gain GDPR compliance and better data protection with Booking.

Privacy advantage
Trade-offs

Lose some features like travel forums and detailed restaurant reviews.

TripAdvisor has more features
Bottom Line

Switch if privacy is a priority; stay if you need TripAdvisor's features.

At a Glance

Data Location
🇺🇸US

US data laws

🇳🇱NL

GDPR protected

Pricing

TripAdvisor

free

Booking

freemium

Migration
Medium difficulty

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaTripAdvisorBooking
Server Location
US (AWS), EU (optional)EU
GDPR Compliance
Partial (SCCs)Full
Open Source
E2E Encryption
OptionalOptional
Data Portability
PartialPartial

CLOUD Act Notice

TripAdvisor is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Booking is not subject to US jurisdiction.

Switching from
TripAdvisor logo

TripAdvisor

🇺🇸

Tripadvisor Inc.

VS
Switching to
Booking logo

Booking

🇳🇱

Booking

US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

EU-Based
GDPR Compliant
EU-hosted

Reasons to Switch

  • ✓Flexible cancellation policies allow changes up to 24 hours before check-in.
  • ✓Price match guarantee ensures you get the lowest price available.
  • ✓Instant booking confirmation reduces waiting time for reservations.
  • ✓Multi-language support caters to diverse user needs across Europe.

Things to Consider

  • !Migration may require transferring user reviews and data manually.
  • !Some TripAdvisor features, like travel forums, are not available on Booking.
  • !Learning curve for new interface and customizable search filters.
Migration difficulty:
Medium

Migration Overview

Full guide
Difficulty
Medium

Quick Steps

1

Create Booking account and configure settings

2

Export and prepare data from TripAdvisor

3

Import data, test integrations, and migrate users

Ready to make the switch?

Start using Booking today and take control of your data privacy.